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03 October 2024 | Story Ansie Barnard | Photo Supplied
Amrut Foundation 2024
From left to right: Londeka Mkhwanazi, Semither Mkhize, Salima van Schalkwyk, Slindokuhle Ndlovu, Asanda Mpinga, Mantombi Molefe, Ntombinkulu Khumalo, Mosebjadi Chauke and Thembinkosi Mkhwanazi.

The Amrut Foundation, in partnership with the University of the Free State (UFS), successfully hosted its Inaugural Innovathon at the UFS Qwaqwa Campus. This competition is designed to identify and support innovative products and services that not only generate profit but also contribute to the public good, with a strong emphasis on ethical business practices. Through this collaboration, students gain national exposure for their businesses and receive support to create sustainable social enterprises.

Five teams of student social entrepreneurs from the Qwaqwa campus were shortlisted to participate in the regional finals. Their selection was based on ventures that adhered to a social entrepreneurship model and demonstrated plans for long-term profitability and sustainability.

During the Innovathon, a panel of judges from the UFS, the Amrut Foundation, and the Small Enterprise Development Agency (SEDA) selected two outstanding teams to represent the UFS at the national finals, which will take place in October. The winning ventures, Biofly-Pro and Root Rescue were each awarded R20,000 to further develop and expand their initiatives.

Hemang Desai, Executive Director of the Amrut Foundation, expressed his enthusiasm for the event: "Amrut is proud to co-host the Free State leg of the inaugural Innovation Challenge with the UFS. Supporting students with entrepreneurial ambitions that align with societal care is one of our key focus areas."

Dr Grey Magaiza, Senior Lecturer and Deputy Director for the Centre for Gender and Africa Studies at the UFS, highlighted the importance of social entrepreneurship: “Social entrepreneurship is a collaborative effort towards creating sustainable and ethical business processes. The two winning projects embody these principles, and we look forward to their continued growth. In line with our Vision 130, social entrepreneurship can serve as a critical lever for university-community engagement.”

Congratulations to Biofly-Pro and Root Rescue on their well-deserved achievements! 

News Archive

Winner: Copy-writing course
2006-06-06

Ms Magdaleen Kruger, station manager of RSG, visited the University of the Free State's (UFS) Department of Afrikaans and Dutch, German and French to hand over the RSG Prize for copy-writing to Miss Nadia Fourie, a student at the UFS. Me Fourie was a final-year student in the programme Integrated Marketing Communication in 2005. The copy- writing course is compulsory for this qualification.

The copy-writing course is presented on behalf of the UFS Department of Communication and Information Studies by Dr Angelique van Niekerk, lecturer at the Department of Afrikaans and Dutch, German and French. RSG has been an external partner of the copy-writing course since 2005 and also serve on the judges’ panel of the Afrikaans radio advertisements made during this course.  The extension of the partnership between the UFS and RSG was also discussed. 

During the awarding of the RSG Prize were in front, from the left: Dr van Niekerk and Ms Kruger.  At the back were from the left Ms Fourie (prize winner), Ms Lacea Loader (media representative of the UFS) and Ms Dalmé Mulder (lecturer at the UFS Department of Communication and Information Studies). Photo: Stephen Collett

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