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03 October 2024 | Story Ansie Barnard | Photo Supplied
Amrut Foundation 2024
From left to right: Londeka Mkhwanazi, Semither Mkhize, Salima van Schalkwyk, Slindokuhle Ndlovu, Asanda Mpinga, Mantombi Molefe, Ntombinkulu Khumalo, Mosebjadi Chauke and Thembinkosi Mkhwanazi.

The Amrut Foundation, in partnership with the University of the Free State (UFS), successfully hosted its Inaugural Innovathon at the UFS Qwaqwa Campus. This competition is designed to identify and support innovative products and services that not only generate profit but also contribute to the public good, with a strong emphasis on ethical business practices. Through this collaboration, students gain national exposure for their businesses and receive support to create sustainable social enterprises.

Five teams of student social entrepreneurs from the Qwaqwa campus were shortlisted to participate in the regional finals. Their selection was based on ventures that adhered to a social entrepreneurship model and demonstrated plans for long-term profitability and sustainability.

During the Innovathon, a panel of judges from the UFS, the Amrut Foundation, and the Small Enterprise Development Agency (SEDA) selected two outstanding teams to represent the UFS at the national finals, which will take place in October. The winning ventures, Biofly-Pro and Root Rescue were each awarded R20,000 to further develop and expand their initiatives.

Hemang Desai, Executive Director of the Amrut Foundation, expressed his enthusiasm for the event: "Amrut is proud to co-host the Free State leg of the inaugural Innovation Challenge with the UFS. Supporting students with entrepreneurial ambitions that align with societal care is one of our key focus areas."

Dr Grey Magaiza, Senior Lecturer and Deputy Director for the Centre for Gender and Africa Studies at the UFS, highlighted the importance of social entrepreneurship: “Social entrepreneurship is a collaborative effort towards creating sustainable and ethical business processes. The two winning projects embody these principles, and we look forward to their continued growth. In line with our Vision 130, social entrepreneurship can serve as a critical lever for university-community engagement.”

Congratulations to Biofly-Pro and Root Rescue on their well-deserved achievements! 

News Archive

Heritage translates into fashion
2016-09-13

Description: Centre for Africa Studies Tags: Centre for Africa Studies

Vuyo Mbutho, winner of the best dressed
traditional wear, and Palesa Mokubung,
acclaimed fashion designer.
Photo: Siobhan Canavan

There is no such thing as overnight success. You need to earn your way to the top through hard work, which is exactly what critically acclaimed fashion designer Palesa Mokubung did.

During the 2016 Heritage Day lecture hosted by the Centre for Africa Studies, entrepreneur, award winner and fashion visionary Mokubung told how she had begun her career with the label Stoned Cherrie. Kroonstad-born Mokubung then formed her own label in 2004 called Mantsho, which is Sesotho for “brutally black”.

A true Mantsho garment can be identified by three elements that describe Mokubung’s knowledge of her craft, namely its confident and effortless silhouette, structure and quirkiness. “I was taught to express myself from a very young age and my job is to give people life through my clothes,” she says.

Under the management and creative leadership of Mokubung, Mantsho has gone on to travel to places such as Greece, India, New York, Jamaica, Nigeria, Botswana, and Senegal showcasing its designs.

Mokubung says she does not look far for inspiration because she lives in such exciting times. “Sometimes the fabrics talk to you and you should listen to them.”

This confident, straight talker with her high standards says that all aspiring fashion designers need to earn their way to the top. “You get over it by getting over it, and by working through it.”

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