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28 October 2024
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Story Zingaphi Mdletshe
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Kovsie ACT volunteers undergo leadership and skills training, preparing them to engage in community service and develop sustainable solutions to societal challenges beyond university life.
The University of the Free State’s (UFS) Kovsie ACT office continues to foster a spirit of humanity among students through a leadership and skills development training initiative that is aimed at not only developing them as volunteers but also as conscientious individuals who understand the value of helping others.
“The leadership and skills development training is a platform that the ACT office utilises to ensure that volunteers are equipped with the necessary skills needed to fulfil their duties as Central ACT Committee members, thereby facilitating a smooth term,” said Teddy Sibiya, Senior Assistant Officer at Kovsie Support Services. “We aim to impart knowledge that will be beneficial during their term and beyond their involvement with the ACT office.”
Touching on how the training aligns with the broader goals of the Kovsie ACT Volunteer Programme for the term 2024/2025, Sibiya emphasised that sustainability has always been at the heart of Kovsie ACT and that their activities provide opportunities for students to engage in community service and participate in environmental initiatives to assist civil society organisations. The programme also encourages students to become active global citizens by addressing transnational issues such as food insecurity and socio-economic challenges.
“I am excited about the opportunity to be part of a movement that influences not just the lives of students but also reaches beyond the university, promoting innovative and sustainable solutions on a larger scale,” said Raylene Bussack, a Central ACT Committee volunteer. “My goal is to inspire and empower others to join us in this vital work to make a lasting difference together.”
In addition to leadership training, Kovsie ACT offers various programmes designed to enhance students' skills in areas such as communication, teamwork and project management. These skills are essential for their roles within Kovsie ACT and for their future careers. By participating in community service projects, students build valuable relationships and gain practical experience that will benefit them upon graduation. The initiative ultimately aims to create a culture of giving back among students while enriching their university experience.
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.