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Kovsies crowned 2024 Varsity Netball champions after thrilling extra-time win

08 October 2024 | Story Leonie Bolleurs | Photo Francois van Vuuren, iFlair

UFS the 2024 Varsity Netball Champions — In a high-stakes showdown, the Kovsie netball team secured its fifth Varsity Netball title, edging out the University of Johannesburg (UJ) with a final score of 58-55.

After another nail-biting game in the 2024 Varsity Netball Tournament finals, Kovsies beat the University of Johannesburg (UJ) 58-55 at the Callie Human Centre on the Bloemfontein Campus of the University of the Free State (UFS) on 7 October 2024, earning them the title of 2024 Varsity Netball champions.

In an electrifying atmosphere – with strong support from fans in the stands – the Kovsie team, captained by Refiloe Nketsa, delivered a stellar performance, securing their fifth title. The game was tied 47-47 at full time and went into extra time, showcasing the team’s will and determination to win.

“Congratulations to our netball team for its fantastic performance not only during the final, but also throughout the tournament. The final was an amazing display of resilience, and we are proud of what the team achieved. I salute our champions on behalf of the entire university community. Under the leadership of the head coach Burta de Kock, the rest of the coaching staff, and captain Nketsa, the team worked hard, and their courage and commitment paid off,” said Prof Anthea Rhoda, acting Vice-Chancellor and Principal of the UFS.

“We would also like to acknowledge and thank the staff of KovsieSport under the leadership of Jerry Laka, Director of KovsieSport, for their significant contribution to the success of the team,” added Prof Rhoda.

Playing with heart and tenacity

Although the UFS started as favourites – having won the title in 2013, 2014, 2018, and 2021 – UJ played with heart and tenacity, fighting fiercely to claim the win. Both teams pushed their limits, with Kovsies leading by two points in the first few minutes. The score at the end of the first quarter was a close 13-12 in favour of the UFS.

In the second quarter, UJ fought back to close the gap, but Kovsies pulled ahead, leading by three points. They ended the quarter with Kovsies at 23 and UJ at 21. The third quarter saw the teams neck and neck, ending 35-34 in Kovsies’ favour. UJ briefly took the lead in the fourth quarter, but Kovsies rallied, reclaiming advantage and breaking through a tie of 47-47 to secure a victory of 58-55 in extra time.

Supporting the team from the side was head coach De Kock, Spar Proteas captain Khanyisa Chawane, Proteas vice-captain Karla Pretorius, team manager Ané Retief – who is part of the Protea squad that will represent South Africa at the Fast5 World Series in New Zealand in November, Sikholiwe Mdletshe, analysing coach, and Jason Carlisle, conditioning coach.

Coach De Kock, reflecting on the UFS team’s victory in the Varsity Netball finals, said, "We are very excited and grateful for God’s blessings and grace. We have an incredible group of players who are fully committed to the system. They understood their responsibilities on the court, and it was amazing to see that through. The players are also in top physical condition. We have a support framework within KovsieNetball, with everyone playing a role in helping the players succeed." She is also grateful to KovsieSport and the UFS for their hard work in preparing the venue and ensuring that the finals were a success.

‘Our players stood together’

De Kock attributed the team’s success to the unity they displayed on the court. "No player panicked when we lost the ball. Our players simply stood together and regained possession. We’re grateful for the incredible character the players demonstrated tonight."

With Kovsies claiming the title, the UFS this year reigns as Varsity Netball as well as Varsity Cup rugby champions. In April, the UFS Shimlas beat the UCT Ikeys 45-42 in the final on Shimla Park in Bloemfontein.

• Player of the Match: Refiloe Nketsa (UFS Kovsies captain)

• FNB Player of the Tournament: Rolene Streutker (UFS Kovsies)

• The team that played in the finals are: Liamé de Lange, Demi-Leigh de Jager, Megan Erasmus, Xandri Fourie, Elri Groenewald, Reratilwe Ke-Morena Letsoalo, Asanele Malgas, Owami Mohuli, Refiloe Nketsa, Rolene Streutker, Charné van Vuuren, Karla Victor.

News Archive

Code-switching, tokenism and consumerism in print advertising

2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

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