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31 October 2024 | Story André Damons | Photo André Damons
Prof Gert van-Zyl
Prof Gert van Zyl, Dean of the Faculty of Health Sciences, welcomed guests at the official launch of the faculty’s new programmes, the Master of Public Health and PhD Public Health in the Division of Public Health.

What started seven years ago as a dream, came to fruition in October 2024, when the Faculty of Health Sciences at the University of the Free State (UFS) officially launched two new programmes, the Master of Public Health and PhD Public Health in the Division of Public Health (DPH).

In his welcome address, Prof Gert van Zyl, Dean of the Faculty of Health Sciences, said it is a significant milestone launching these particularly important programmes in the faculty. The launch took place on 24 October 2024 at the James Moroka Building on the Bloemfontein Campus. These programmes are dedicated to recognising and responding to complex national and global public health challenges through high-quality research, teaching and learning, and engaged scholarship.

Prof Bonang Mohale, UFS Chancellor, and Dr BE Mzangwa, Acting Deputy Director General of the Free State Department of Health and CEO of the Universitas Academic Hospital, were also in attendance, while Mr Ramphelane Morewane, Deputy Director General of HIV/AIDS, TB, Maternal and Child Health, in the National Department of Health, delivered a congratulatory message virtually.

Said Prof Van Zyl: “The vision of the public health dream in the faculty started with a small group of us having a discussion on taking public health forward. At that first meeting we already agreed on an action plan. We knew then if we kept true to this dream, we would have success, but this success would not be for us. It would be for the influence of the lives of many postgraduate students that will enrol in the programmes in this division and uplift themselves by getting a quality and relevant qualification. Ready to serve the bigger community.

“For those who are part of the vision of the public health dream, remember the dream and vision, continue with the collaborative efforts and spirit, remain committed to the dream and do everything that is needed to allow it to excel, and never forget the core values we embraced at the beginning when we started this dream,” said Prof Van Zyl.

Addressing public health challenges

Prof Anthea Rhoda, Acting UFS Vice-Chancellor and Principal, said in a video message that the launch marks a significant milestone symbolising the beginning of an academic endeavour aligned with Vision 130, which emphasises academic excellence, quality and impact.

“Today’s launch represents a crucial step in the Faculty of Health Sciences’ commitment to address public health challenges within our communities, nationally, as well as globally. It also represents a crucial step in the University of the Free State’s dedication to tackling public health challenges that are prevalent in our communities.

“The Division of Public Health aspires to be engaging, diversifying public health through innovative, global responsive research. Public health, as is common knowledge, is the study and practice of safeguarding and improving the well-being of individuals and community. It includes the promotion of healthy lifestyles, the prevention of diseases and efforts to control infectious illnesses,” said Prof Rhoda.

She said it should be remembered that public health encompasses more than a simple field of study, it’s a commitment to service, and a promise to make a positive impact in the world. She is confident that this new programme will contribute significantly to the academic prestige of the UFS and will be a source of innovative solutions to the complex health challenges of the times.

Programmes in high demand

According to Prof Joyce Tsoka-Gwegweni, Vice-Dean: Research, Transformation, and Marketing and Head of the DPH, they only enrolled the first cohort of students in the second semester of 2023.

“During that time, we enrolled six Master of Public Health students and 14 PhDs. This year we enrolled 26 students, 13 in each programme. Currently we have 46 students. 19 Masters’ of Public Health and 27 PhD students, of which 90% are black female students. We also have international students from Lesotho, Namibia and Kenya. The quality of our students is very high. They are already working in health-related institutions and most of them are in leadership positions.

“For the coming year, 2025, we have already received 224 applications for the Master of Public Health programme and 30 for the PhD. We can only accommodate 30. Our programmes are already in high demand nationally and on the continent. They address a range of public health topics of national and international importance,” said the Vice-Dean.

Prof Tsoka-Gwegweni said because of the quality of staff and the quality and relevance of the programmes, their multidisciplinary nature, sustainability, and responsiveness to local, national and global public health challenges, these programmes are contributing to the UFS vision of achieving academic excellence, quality and impact; maximum societal impact with sustainable relationships; and of achieving a diverse, inclusive equitable university.

Health and prevention are primary

Prof Geoffrey Setswe, the Managing Director of the Aurum Research Institute, delivered the keynote address, saying public health, unlike medicine and nursing is not about treating individual patients, but focuses on the maintenance of promotion of health at a population level. Health and prevention are primary. He also talked about the public health pathways and career options in this field.

The best-known elements of public health, he said, are health promotion, environmental health, surveillance, communicable disease prevention, communication, health equity, emergency preparedness, harm reduction and home visiting programmes.

“The South African public health system is rebuilding itself and working to enhance health and well-being by implementing the NHI that will enable access to high quality, people-centred and integrated health care for all South Africans. Public health training must have multisectoral applications for public health careers, specialisation and advanced education providing life experiences and related expertise for people with diverse origins and ethical motivations,” he said.

According to Prof Setswe, this model will help in the training of public health professionals to deal with the quadruple burden of communicable diseases (HIV, TB, sepsis), non-communicable diseases (cancers, diabetes, cardiovascular diseases), injuries from crime and violence (including GBV), and mental health (including depression, para-suicide, risk behaviour, harmful substance abuse) and maternal and child health. 

Click to view documentClick and watch the official launch below:

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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