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21 October 2024 | Story Litha Banjatwa | Photo Supplied
Matriculant of the year 2024
This year’s winner, Jayden Leech (centre), deputy head boy and hockey captain at Grey College.

For more than four decades, the University of the Free State (UFS) has used its annual Matriculant of the Year competition to attract the country’s top matriculants. This prestigious award recognises and celebrates the exceptional achievements of South African high school students who excel in academics, sports, culture, and leadership.

This year’s winner, Jayden Leech, deputy head boy and hockey captain at Grey College, stands out not only for his academic average of 90% but also for his sporting achievements. He has represented South Africa in karate and has been a member of the Free State Hockey and Waterpolo teams for the past three years. Jayden has been selected to pursue a medical degree.

The competition is closely aligned with the UFS’s Vision 130, which envisions a future where academic excellence, innovation, and societal impact are prioritised. “By recognising academic success, creativity, resilience, and leadership potential, the university aims to attract the brightest minds to join its community. This competition serves as a platform to identify and nurture future leaders who will help address South Africa's pressing challenges,” says Nomonde Mbadi, Director of Student Recruitment Services.

This year, the competition attracted 60 applicants, with a strong representation of women - 43 women and 17 men. The Free State province led with 28 entries, followed by North West, KwaZulu-Natal, and Gauteng. Popular fields of study among applicants included Medicine (MBChB), Accounting, Engineering, and Law. While the overall academic average of all entries was an impressive 81%, the top 14 finalists achieved an outstanding average of 85%.

Through a series of interviews and group activities, candidates were assessed on their critical thinking, communication skills, and ability to collaborate effectively. The Matriculant of the Year is ultimately selected for their overall balance, leadership potential, and capacity to serve as an ambassador for the UFS.

The Matriculant of the Year competition reflects the UFS’s commitment to fostering a diverse, inclusive, and equitable learning environment, aligned with the university’s values of social justice and sustainability. “By aligning this competition with Vision 130, we reaffirm the UFS’s dedication to transforming lives, creating opportunities, and shaping the next generation of leaders who will drive societal and economic progress,’’ adds Mbadi. 

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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