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25 September 2024 | Story Teboho Mositi | Photo Ian van Straaten
Qwaqwa Mokete 2024
The University of the Free State Qwaqwa Campus celebrated diversity as the Academy of Multilingualism recently hosted the Kovsies Multilingual Mokete, themed: ‘Our Diversity is Our Strength.

The University of the Free State (UFS) Qwaqwa Campus pulsed with vibrant energy on 13 September 2024 as the Academy of Multilingualism hosted its annual Kovsies Multilingual Mokete. This year's theme, ‘Our Diversity is Our Strength’, resonated throughout the day, celebrating the richness of languages and cultures within the UFS community.

The event served as a platform for students and staff to showcase their diverse heritages through traditional attire, poetry, storytelling, drama, music, and dance. A delectable spread of cultural cuisine further enriched the experience, fostering a sense of belonging and acceptance.

Promoting inclusivity and multilingualism

The Mokete aligns with the UFS' multilingual language policy, implemented in 2016. This policy emphasises the importance of fostering inclusivity and social cohesion through language. It aims to create a dynamic learning environment that celebrates the diverse languages spoken within the UFS community.

In her welcome address, the Director of the Academy for Multilingualism, Dr Nomalungelo Ngubane, said the University of the Free State took a significant step in 2016 towards fostering a more inclusive and diverse campus by adopting a multilingual language policy. This policy recognised the importance of embracing multilingualism as a social asset and aimed to promote social cohesion, diversity, and inclusivity. “The Mokete Multilingual Festival serves as a tangible manifestation of this commitment. It provides a platform for all members of our UFS community to celebrate and appreciate the rich tapestry of languages, cultures, and traditions that we bring to our university. By showcasing our diverse languages, indigenous food, traditional outfits, and more, we not only honour our individual heritage but also strengthen our sense of belonging and unity,” explained Dr Ngubane.

The Mokete is more than just a cultural event; it is a purposeful act of embracing our diversity and educating one another about the value of multilingualism. Through this celebration, we strive to create a more inclusive and cohesive campus where everyone feels valued and respected.

"We want everyone to feel welcome on our campuses," stated Teboho Manchu, Campus Vice-Principal: Support Services, during his opening address. "The Mokete allows each culture and language group to learn from one another, preparing our students for a multilingual and multicultural world, while staying connected to their own heritage."

A celebration of talent and cultural expression

The day unfolded with heart-warming moments of appreciation. Manchu extended his gratitude to distinguished guests, colleagues, and students. The highlight of the event was Ntate Stunna, a captivating Sesotho musician who energised the audience with his music. Local artists Bomme ba Ipopeng and Tears of Joy also contributed to the electrifying atmosphere. Their performances, alongside the diverse cultural presentations, fostered a sense of pride and identity within the UFS community.

A commitment to a language-rich environment

The Kovsies Multilingual Mokete exemplifies the UFS' commitment to multilingualism. By celebrating diverse languages and cultures, the university fosters a sense of belonging and prepares its students for success in a globalised world.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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