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25 September 2024 | Story Teboho Mositi | Photo Ian van Straaten
Qwaqwa Mokete 2024
The University of the Free State Qwaqwa Campus celebrated diversity as the Academy of Multilingualism recently hosted the Kovsies Multilingual Mokete, themed: ‘Our Diversity is Our Strength.

The University of the Free State (UFS) Qwaqwa Campus pulsed with vibrant energy on 13 September 2024 as the Academy of Multilingualism hosted its annual Kovsies Multilingual Mokete. This year's theme, ‘Our Diversity is Our Strength’, resonated throughout the day, celebrating the richness of languages and cultures within the UFS community.

The event served as a platform for students and staff to showcase their diverse heritages through traditional attire, poetry, storytelling, drama, music, and dance. A delectable spread of cultural cuisine further enriched the experience, fostering a sense of belonging and acceptance.

Promoting inclusivity and multilingualism

The Mokete aligns with the UFS' multilingual language policy, implemented in 2016. This policy emphasises the importance of fostering inclusivity and social cohesion through language. It aims to create a dynamic learning environment that celebrates the diverse languages spoken within the UFS community.

In her welcome address, the Director of the Academy for Multilingualism, Dr Nomalungelo Ngubane, said the University of the Free State took a significant step in 2016 towards fostering a more inclusive and diverse campus by adopting a multilingual language policy. This policy recognised the importance of embracing multilingualism as a social asset and aimed to promote social cohesion, diversity, and inclusivity. “The Mokete Multilingual Festival serves as a tangible manifestation of this commitment. It provides a platform for all members of our UFS community to celebrate and appreciate the rich tapestry of languages, cultures, and traditions that we bring to our university. By showcasing our diverse languages, indigenous food, traditional outfits, and more, we not only honour our individual heritage but also strengthen our sense of belonging and unity,” explained Dr Ngubane.

The Mokete is more than just a cultural event; it is a purposeful act of embracing our diversity and educating one another about the value of multilingualism. Through this celebration, we strive to create a more inclusive and cohesive campus where everyone feels valued and respected.

"We want everyone to feel welcome on our campuses," stated Teboho Manchu, Campus Vice-Principal: Support Services, during his opening address. "The Mokete allows each culture and language group to learn from one another, preparing our students for a multilingual and multicultural world, while staying connected to their own heritage."

A celebration of talent and cultural expression

The day unfolded with heart-warming moments of appreciation. Manchu extended his gratitude to distinguished guests, colleagues, and students. The highlight of the event was Ntate Stunna, a captivating Sesotho musician who energised the audience with his music. Local artists Bomme ba Ipopeng and Tears of Joy also contributed to the electrifying atmosphere. Their performances, alongside the diverse cultural presentations, fostered a sense of pride and identity within the UFS community.

A commitment to a language-rich environment

The Kovsies Multilingual Mokete exemplifies the UFS' commitment to multilingualism. By celebrating diverse languages and cultures, the university fosters a sense of belonging and prepares its students for success in a globalised world.

News Archive

Kovsies present case studies to Tata Africa
2014-04-15

Tata Africa welcomed four top scholarship winners from the University of the Free State’s (UFS’s) Business Management Department who were awarded academic bursaries in 2013 for developing practical marketing strategies for the Tata group companies as part of their studies.

The students presented their winning case studies to a panel of Tata Africa executives and senior managers in Johannesburg.

“The Tata group places social responsibility at the core of its business DNA. This kind of support characterises our commitment to communities where Tata companies operate worldwide,” said Thami Mbele, Managing Director for Tata Africa Holdings.

“The impressive work of the Strategic Marketing students of the University of the Free State’s Business Management Department, who have been using Tata group companies as examples for their practical marketing strategies, deserve recognition,” he added.

To date, Tata has invested R275 000 in the University of the Free State’s talent pool. Over the past six years, Tata Africa has invested over R10 million in scholarships in Africa.

Second-semester students of the Strategic Marketing course, Lebohang Masoabi, Estie Brown, Lynne Harvey and Cecile Boshoff, were given a rare opportunity to apply their theoretical knowledge by developing practical marketing strategies for Tata group companies operating in Africa. Students presented their ideas to a panel of UFS and Tata representatives in 2013, and 27 out of 78 groups were selected to compete for academic bursaries sponsored by Tata.

Through its scholarship programme, Tata Africa is committed to investing in future African entrepreneurs, leaders of industry and business.

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