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Celebrating diversity: UFS hosts vibrant Multilingual Mokete

25 September 2024 | Story Teboho Mositi | Photo Ian van Straaten

Qwaqwa Mokete 2024 — The University of the Free State Qwaqwa Campus celebrated diversity as the Academy of Multilingualism recently hosted the Kovsies Multilingual Mokete, themed: ‘Our Diversity is Our Strength.

The University of the Free State (UFS) Qwaqwa Campus pulsed with vibrant energy on 13 September 2024 as the Academy of Multilingualism hosted its annual Kovsies Multilingual Mokete. This year's theme, ‘Our Diversity is Our Strength’, resonated throughout the day, celebrating the richness of languages and cultures within the UFS community.

The event served as a platform for students and staff to showcase their diverse heritages through traditional attire, poetry, storytelling, drama, music, and dance. A delectable spread of cultural cuisine further enriched the experience, fostering a sense of belonging and acceptance.

Promoting inclusivity and multilingualism

The Mokete aligns with the UFS' multilingual language policy, implemented in 2016. This policy emphasises the importance of fostering inclusivity and social cohesion through language. It aims to create a dynamic learning environment that celebrates the diverse languages spoken within the UFS community.

In her welcome address, the Director of the Academy for Multilingualism, Dr Nomalungelo Ngubane, said the University of the Free State took a significant step in 2016 towards fostering a more inclusive and diverse campus by adopting a multilingual language policy. This policy recognised the importance of embracing multilingualism as a social asset and aimed to promote social cohesion, diversity, and inclusivity. “The Mokete Multilingual Festival serves as a tangible manifestation of this commitment. It provides a platform for all members of our UFS community to celebrate and appreciate the rich tapestry of languages, cultures, and traditions that we bring to our university. By showcasing our diverse languages, indigenous food, traditional outfits, and more, we not only honour our individual heritage but also strengthen our sense of belonging and unity,” explained Dr Ngubane.

The Mokete is more than just a cultural event; it is a purposeful act of embracing our diversity and educating one another about the value of multilingualism. Through this celebration, we strive to create a more inclusive and cohesive campus where everyone feels valued and respected.

"We want everyone to feel welcome on our campuses," stated Teboho Manchu, Campus Vice-Principal: Support Services, during his opening address. "The Mokete allows each culture and language group to learn from one another, preparing our students for a multilingual and multicultural world, while staying connected to their own heritage."

A celebration of talent and cultural expression

The day unfolded with heart-warming moments of appreciation. Manchu extended his gratitude to distinguished guests, colleagues, and students. The highlight of the event was Ntate Stunna, a captivating Sesotho musician who energised the audience with his music. Local artists Bomme ba Ipopeng and Tears of Joy also contributed to the electrifying atmosphere. Their performances, alongside the diverse cultural presentations, fostered a sense of pride and identity within the UFS community.

A commitment to a language-rich environment

The Kovsies Multilingual Mokete exemplifies the UFS' commitment to multilingualism. By celebrating diverse languages and cultures, the university fosters a sense of belonging and prepares its students for success in a globalised world.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign

2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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