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25 September 2024 | Story Teboho Mositi | Photo Ian van Straaten
Qwaqwa Mokete 2024
The University of the Free State Qwaqwa Campus celebrated diversity as the Academy of Multilingualism recently hosted the Kovsies Multilingual Mokete, themed: ‘Our Diversity is Our Strength.

The University of the Free State (UFS) Qwaqwa Campus pulsed with vibrant energy on 13 September 2024 as the Academy of Multilingualism hosted its annual Kovsies Multilingual Mokete. This year's theme, ‘Our Diversity is Our Strength’, resonated throughout the day, celebrating the richness of languages and cultures within the UFS community.

The event served as a platform for students and staff to showcase their diverse heritages through traditional attire, poetry, storytelling, drama, music, and dance. A delectable spread of cultural cuisine further enriched the experience, fostering a sense of belonging and acceptance.

Promoting inclusivity and multilingualism

The Mokete aligns with the UFS' multilingual language policy, implemented in 2016. This policy emphasises the importance of fostering inclusivity and social cohesion through language. It aims to create a dynamic learning environment that celebrates the diverse languages spoken within the UFS community.

In her welcome address, the Director of the Academy for Multilingualism, Dr Nomalungelo Ngubane, said the University of the Free State took a significant step in 2016 towards fostering a more inclusive and diverse campus by adopting a multilingual language policy. This policy recognised the importance of embracing multilingualism as a social asset and aimed to promote social cohesion, diversity, and inclusivity. “The Mokete Multilingual Festival serves as a tangible manifestation of this commitment. It provides a platform for all members of our UFS community to celebrate and appreciate the rich tapestry of languages, cultures, and traditions that we bring to our university. By showcasing our diverse languages, indigenous food, traditional outfits, and more, we not only honour our individual heritage but also strengthen our sense of belonging and unity,” explained Dr Ngubane.

The Mokete is more than just a cultural event; it is a purposeful act of embracing our diversity and educating one another about the value of multilingualism. Through this celebration, we strive to create a more inclusive and cohesive campus where everyone feels valued and respected.

"We want everyone to feel welcome on our campuses," stated Teboho Manchu, Campus Vice-Principal: Support Services, during his opening address. "The Mokete allows each culture and language group to learn from one another, preparing our students for a multilingual and multicultural world, while staying connected to their own heritage."

A celebration of talent and cultural expression

The day unfolded with heart-warming moments of appreciation. Manchu extended his gratitude to distinguished guests, colleagues, and students. The highlight of the event was Ntate Stunna, a captivating Sesotho musician who energised the audience with his music. Local artists Bomme ba Ipopeng and Tears of Joy also contributed to the electrifying atmosphere. Their performances, alongside the diverse cultural presentations, fostered a sense of pride and identity within the UFS community.

A commitment to a language-rich environment

The Kovsies Multilingual Mokete exemplifies the UFS' commitment to multilingualism. By celebrating diverse languages and cultures, the university fosters a sense of belonging and prepares its students for success in a globalised world.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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