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11 April 2025 | Story Onthatile Tikoe | Photo Onthatile Tikoe
Zane Dippenaar
Dr Zané Dippenaar (30) is the youngest PhD graduate in this year’s Business Management class from the University of the Free State.

Zané Dippenaar, a 30-year-old marketing and project manager at a Cape Town-based solar energy company, is the youngest person in this year’s graduating class to earn a Doctor of Philosophy (PhD) in Business Management degree from the University of the Free State this year.  

But despite this achievement, the newly minted Dr Dippenaar says she would not have predicted she would study her way to PhD level. 

“I wasn’t particularly academically driven before tertiary education, but I knew from early on that I wanted to either become a teacher or pursue something in the world of business,” she says. Her natural ability and her family’s encouragement led her to explore entrepreneurship and marketing, which she soon developed a passion for.

 

Overcoming challenges and finding support

Dr Dippenaar’s academic journey was marked by significant challenges, including balancing work and study commitments. However, she credits her supervisors and family for helping her stay motivated. 

Her dissertation, titled ‘Advertising and Brand Loyalty in the South African Solar Industry’, showcases her expertise in marketing and branding.

“There were moments filled with doubt, setbacks, and exhaustion, but I was fortunate to have a strong support system who continuously encouraged me and reminded me of what I was working towards,” she says.

 

Achieving a personal milestone

Dr Dippenaar’s PhD achievement is not only an academic milestone but also a personal triumph. She had set a goal of completing her PhD before turning 30 and achieved it just weeks before her birthday. “That was a personal milestone I had set for myself, and achieving it was incredibly fulfilling,” she says. 

She plans to apply the knowledge she gained in the industry and potentially return to academia. She advises younger students to trust their instincts and start their academic journey without waiting for perfection.

“Don’t wait until you’re ‘ready’ – you never will be. Just start. Surround yourself with people who believe in you, ask for help when you need it, and take it one chapter at a time,” she advises.

 

A role model for others

Dr Dippenaar hopes to inspire others, particularly young women, by showing that success in academia doesn’t follow a one-size-fits-all formula. “I hope my story demonstrates that with the right support, determination, and a willingness to carve your own path, anything is possible.”

The University of the Free State is proud to have played a role in Dippenaar’s academic journey, fostering her growth and expertise in business management. Her achievement is a testament to the institution’s commitment to academic excellence and innovation.

News Archive

Kovsie singing sensation releases debut album
2017-02-16

Description:Hailey Clark, Deurmekaar Tags: Hailey Clark, Deurmekaar longdesc=

Hailey Clark, musician and
third-year BA Drama and
Theatre Arts student at the
University of the Free State.
Photo: Sonelle van Wyk.

Music was always something this singing sensation wanted to do from a very early age.

Sonet du Plessis, more famously known by her stage name, Hailey Clark, is a third-year BA Drama and Theatre Arts student at the University of the Free State (UFS). Her electronic pop debut album, titled Deurmekaar, was finally launched after a year of hard work and sacrifice.

Success in English and Afrikaans

Hailey, whose album features Afrikaans and English songs, says her music is influenced and inspired by a variety of local sounds and artists. “Dirk van der Westhuizen and Refentse – a new and upcoming artist – are two of the locals I look up to,” she says.

Reaching success at such a young age is the result of setting goals and achieving them. “Success is when you grow as a person and an artist in your music. You need to enjoy every moment of what you do and share it with other people,” Hailey says.

Future music producer and actress

With a bright future ahead of her, Hailey wants to become a full-time musician, but also wants to focus on acting, especially in films. “I want to perform as much as possible and hopefully become a music producer. I also have plans to do some acting as well.”

For all those who dream of becoming a musician, it’s hard work, Hailey says. “You have to know it is something you want to do and you have to commit to it. If it is what you want, keep focused and surround yourself with positive and encouraging people.”

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