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UFS on track to revolutionise student success and boost sustainability

14 August 2025 | Story Onthatile Tikoe and the Centre for Teaching and Learning | Photo Supplied

CTL — From the left: Dr Jenny Glennie (SAIDE), Gugu Khanye (Director: Student Success – UFS), Prof Matete Madiba (Deputy Vice-Chancellor – UWC), Prof Francois Strydom (UFS Siyaphumelela Lead), and Prof Nthabiseng Ogude (Siyaphumelela Institutional Coach) at the 2025 Siyaphumelela Conference. The group played a key role in advancing conversations around student success, collaboration, and innovation in higher education.

The University of the Free State (UFS) is advancing a transformative approach to student success that positions it to become a national leader in enhancing social mobility. This vision was underscored at the 2025 Siyaphumelela Conference, where the university shared details of its groundbreaking collaboration with the National Institute for Student Success (NISS) at Georgia State University (GSU) in the United States.

Prof Francois Strydom, Senior Director: Centre for Teaching and Learning (CTL), explained that the initiative builds on lessons from GSU’s remarkable achievements. “The success of Georgia State University has been truly inspiring,” he said. “The NISS approach, which focuses on using data to dismantle systemic barriers and improve graduation rates, has transformed outcomes for a predominantly low-income and diverse student body. By contextualising this data-driven model for our environment, the UFS is proud to be the first university on the African continent to implement it.”

Building on proven success

GSU’s success in eliminating equity gaps in retention and completion among different racial groups was achieved through a redesign of its support structures and processes. Drawing on its own established track record of narrowing equity gaps in success rates, the UFS aims to replicate these outcomes in a way that is tailored to its unique context.

At the conference, the UFS Centre for Teaching and Learning (CTL) launched a new national report on student engagement trends and presented papers on a range of topics. These included innovative strategies for improving performance in high-priority modules, the use of predictive analytics to provide proactive student support, and research into gender differences in academic performance and class attendance in a post-COVID world.

Prof Strydom also led an exploratory panel discussion on strengthening collaboration between universities, business, and philanthropy to drive large-scale student success initiatives. “By facilitating a deeper understanding between philanthropic organisations, businesses, and universities, we can develop innovative and impactful approaches to funding and student support,” he said.

Driving innovation and sustainability

The UFS’ contributions at the conference were further reinforced by institutional projects focused on the evidence-based integration of artificial intelligence (AI) into student learning and success. These initiatives reflect a clear commitment to transformation that is both research-led and data-driven.

Looking ahead, Prof Strydom emphasised the opportunity before the institution: “We have a unique opportunity to leverage the lessons learnt from our student success initiatives to guide further research, deploy technology in ways that optimise human connection, and help create responsible societal futures while contributing to the sustainability of our university.”

News Archive

UFS receives several awards for communication projects

2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
- B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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