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30 January 2025 | Story Martinette Brits | Photo Barend Nagel
MASSTER Project
The University of the Free State (UFS) recently welcomed distinguished international partners for the MASSTER project.

The University of the Free State (UFS) recently hosted a group of distinguished international partners as part of the MASSTER project (Managing (South) Africa and Senegal Sustainability Targets through Economic-diversification of Rural-areas). Funded by the European Union Erasmus programme (Project ID 101129023), the project aims to support the agricultural sector in Sub-Saharan Africa (SSA) and Senegal by addressing pressing issues such as rural migration, food security, and sustainable development. 

 

What is the MASSTER Project? 

Launched in early 2024, the MASSTER project is an ambitious initiative designed to enhance agricultural development and economic diversification in rural areas across SSA, with a particular focus on Senegal and South Africa. According to Prof Corli Witthuhn from the Department of Sustainable Food Systems and Development at UFS, who serves as the project’s coordinator, researcher and trainer, MASSTER  seeks to make a lasting impact on the sector. 

“Agriculture plays a vital role in these regions, contributing up to 40% of GDP and providing livelihoods for over 70% of the population. However, challenges such as rural-urban migration and underutilised agricultural potential hinder the growth of this crucial sector,” explains Prof Witthuhn. 

By offering innovative training and educational tools to farmers and agricultural students, the project aims to bridge these gaps.  It involves higher education institutions (HEIs) in community development and focuses on the intersection of agriculture and migration. In doing so, MASSTER contributes to key Sustainable Development Goals (SDGs), including zero hunger, quality education, decent work, and economic growth.


Key objectives of the MASSTER Project

MASSTER collaborates with six partner HEIs in Senegal and South Africa to tackle pressing agricultural and migration challenges. The project focuses on: 

  • Assisting local farmers in implementing income-generating activities.
  • Supporting extension services in delivering relevant training programmes that emphasise economic sustainability.
  • Helping municipalities manage economic migration, particularly from rural areas.

To achieve these objectives, MASSTER analyses the risk factors that drive migration and those that prevent it, designing training programmes that empower current and future farmers to generate income. It also provides Training of Trainers (TOT) to HEIs and extension services, equipping them with skills to deliver impactful training sessions. Additionally, the project helps HEIs develop comprehensive migration management strategies that foster a whole-of-society approach linking agriculture and migration policies. 


A global collaborative effort

The MASSTER project brings together a diverse consortium of partners from Senegal, South Africa and Europe, including: 

  • Senegal: Université Du Sine Saloum El-Hâdj Ibrahima Niass Kaolack (USSEIN), Université Gaston Berger Saint- Louis (UGB), Université Assane Seck de Ziguinchor (UASZ), Interprofessional Center for Training in Agriculture (CIFA)
  • South Africa: University of the Free State (UFS), Stellenbosch University (SU), Tshwane University of Technology (TUT), South African Society for Agricultural Extension (SASAE)
  • Germany: Hochschule Weihenstephan-Triesdorf (HSWT)
  • France: Universite D’Aix-Marseille (AMU)
  • Italy: University of Naples Federico II (UNINA)
  • Serbia: Academy of Professional Studies South Serbia and Western Balkans Institute

Benefits for the University of the Free State

The MASSTER project presents significant opportunities for the UFS. It enables researchers to collaborate with international partners on groundbreaking research that addresses urgent agricultural challenges. Prof Witthuhn highlights that the project also provides valuable third-stream funding for the UFS research initiatives, strengthening the university’s broader academic and community development efforts. 

Additionally, UFS researchers gain hands-on experience in European Union grant administration, potentially paving the way for future EU-funded projects. The project fosters direct engagement with local farming communities by offering training that empowers farmers and promotes rural development. Moreover, it enhances the university’s expertise in agricultural sustainability and migration management.


Partners’ visit to UFS

The recent visit by MASSTER project partners to the UFS marked a key milestone in this collaboration. During their stay, the group participated in various activities, including farm visits and discussions aimed at advancing the project’s objectives.

News Archive

Competition can assist with transformation
2008-06-04

At the announcement of the winners of the transformation competition were, from the left, front: Ms Khani Seatile, Prof. Helena van Zyl, Director of the School of Management, Ms Charlotte Gallego, Ms Debbie Packwood; back: Mr Valentine Ndhlela and Mr Roger Potgieter.
Photo: Leonie Bolleurs

     

Competition can assist with transformation

The School of Management of the University of the Free State (UFS) held a transformation competition amongst its MBA and BML students. The winners were announced at a function that was held on the Main Campus of the university in Bloemfontein this week.

Prof. Helena van Zyl, Director of the School of Management, said: “The competition gave the students the opportunity to apply their expertise and knowledge and in this way they could add value to the university’s challenge to manage the transformation process effectively and to the benefit of all.” In the competition students had to provide recommendations to the management of the UFS on the effective management of the transformation process at the institution.

The winners in the MBA category were Ms Charlotte Gallego and Mr Roger Potgieter. In the BML category Mr Valentine Ndhlela, Ms Khani Seatile and Ms Debbie Packwood were the winners. The winners can attend either a conference on knowledge, culture and change at organisations in the United Kingdom or a conference on entrepreneurship in Ireland. This prize includes air fare, accommodation and the registration fee for the conference. They also get a 10%-bonus mark in a module of their choice.

Some of the suggestions made by the students include:

The use of the Reitz incident as an empowering tool for skills development for all staff to participate in and not only the previously disadvantaged communities.

Another suggestion was that it is not enough to acknowledge people’s issues involved in organisational change and restructuring in an organisation. Management must be equipped to deal with these challenges. In order to ensure long-term survival, the university must develop skills in strategic transformation.

One of the students also suggested the displaying of notice boards in student residences to enhance unity and shared values, using the slogan “We are all human beings no matter what we are”.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel:  051 401 2584
Cell:  083 645 2454
E-mail:  loaderl.stg@ufs.ac.za
4 June 2008

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