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30 January 2025 | Story Martinette Brits | Photo Barend Nagel
MASSTER Project
The University of the Free State (UFS) recently welcomed distinguished international partners for the MASSTER project.

The University of the Free State (UFS) recently hosted a group of distinguished international partners as part of the MASSTER project (Managing (South) Africa and Senegal Sustainability Targets through Economic-diversification of Rural-areas). Funded by the European Union Erasmus programme (Project ID 101129023), the project aims to support the agricultural sector in Sub-Saharan Africa (SSA) and Senegal by addressing pressing issues such as rural migration, food security, and sustainable development. 

 

What is the MASSTER Project? 

Launched in early 2024, the MASSTER project is an ambitious initiative designed to enhance agricultural development and economic diversification in rural areas across SSA, with a particular focus on Senegal and South Africa. According to Prof Corli Witthuhn from the Department of Sustainable Food Systems and Development at UFS, who serves as the project’s coordinator, researcher and trainer, MASSTER  seeks to make a lasting impact on the sector. 

“Agriculture plays a vital role in these regions, contributing up to 40% of GDP and providing livelihoods for over 70% of the population. However, challenges such as rural-urban migration and underutilised agricultural potential hinder the growth of this crucial sector,” explains Prof Witthuhn. 

By offering innovative training and educational tools to farmers and agricultural students, the project aims to bridge these gaps.  It involves higher education institutions (HEIs) in community development and focuses on the intersection of agriculture and migration. In doing so, MASSTER contributes to key Sustainable Development Goals (SDGs), including zero hunger, quality education, decent work, and economic growth.


Key objectives of the MASSTER Project

MASSTER collaborates with six partner HEIs in Senegal and South Africa to tackle pressing agricultural and migration challenges. The project focuses on: 

  • Assisting local farmers in implementing income-generating activities.
  • Supporting extension services in delivering relevant training programmes that emphasise economic sustainability.
  • Helping municipalities manage economic migration, particularly from rural areas.

To achieve these objectives, MASSTER analyses the risk factors that drive migration and those that prevent it, designing training programmes that empower current and future farmers to generate income. It also provides Training of Trainers (TOT) to HEIs and extension services, equipping them with skills to deliver impactful training sessions. Additionally, the project helps HEIs develop comprehensive migration management strategies that foster a whole-of-society approach linking agriculture and migration policies. 


A global collaborative effort

The MASSTER project brings together a diverse consortium of partners from Senegal, South Africa and Europe, including: 

  • Senegal: Université Du Sine Saloum El-Hâdj Ibrahima Niass Kaolack (USSEIN), Université Gaston Berger Saint- Louis (UGB), Université Assane Seck de Ziguinchor (UASZ), Interprofessional Center for Training in Agriculture (CIFA)
  • South Africa: University of the Free State (UFS), Stellenbosch University (SU), Tshwane University of Technology (TUT), South African Society for Agricultural Extension (SASAE)
  • Germany: Hochschule Weihenstephan-Triesdorf (HSWT)
  • France: Universite D’Aix-Marseille (AMU)
  • Italy: University of Naples Federico II (UNINA)
  • Serbia: Academy of Professional Studies South Serbia and Western Balkans Institute

Benefits for the University of the Free State

The MASSTER project presents significant opportunities for the UFS. It enables researchers to collaborate with international partners on groundbreaking research that addresses urgent agricultural challenges. Prof Witthuhn highlights that the project also provides valuable third-stream funding for the UFS research initiatives, strengthening the university’s broader academic and community development efforts. 

Additionally, UFS researchers gain hands-on experience in European Union grant administration, potentially paving the way for future EU-funded projects. The project fosters direct engagement with local farming communities by offering training that empowers farmers and promotes rural development. Moreover, it enhances the university’s expertise in agricultural sustainability and migration management.


Partners’ visit to UFS

The recent visit by MASSTER project partners to the UFS marked a key milestone in this collaboration. During their stay, the group participated in various activities, including farm visits and discussions aimed at advancing the project’s objectives.

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Kovsies Star of Stars gives back to communities that need it most
2017-01-15

Description: ' 000 A StarOfStars Finalists Tags: StarOfStars Finalists

The 11 Kovsie Star of Stars finalists.
Photo: Charl Devenish

Description: ' 000 A StarOfStars Winner Tags: A StarOfStars Winner

"Doctor" Tshepo Thajane, the 2017 Kovsie Star of Stars.
Photo: Charl Devenish

Starting in 2016, the UFS Marketing department embarked on a project designed to help learners from less fortunate backgrounds to discover their potential. This competition, dubbed Kovsies Star of Stars, recognises excellence in some of the most disadvantaged schools in the Free State. C-Squared Group, a black-owned and -managed agency, is partnering with the UFS in this endeavour. Amongst many other prizes on offer, the winner is awarded a full bursary to study at the UFS.

For the first year, two of the five Free State districts were identified, namely Xhariep and Motheo. Grade 11 and Grade 12 learners were invited to participate in 2016, the winner being announced at a gala event on the Bloemfontein Campus early in 2017, with Success Lekabe as host for the evening.

Nomonde Mbadi, Director of UFS Marketing, says of the contestants, “All 11 Star of Stars finalists had one thing to say that gave the judges goose bumps, and that was: ‘We want to give back to our community.’ This is truly commendable.”

"Doctor" Tshepo Thajane, from Lefikeng Secondary School in Botshabelo, was selected as the winner of the inaugural Kovsies Star of Stars competition. He is pursuing a degree in Actuarial Sciences, and will be a Karee resident. He says, “I loved UFS before I even came here, because of the respect I was shown. And I really didn’t think I would win; it just came as a surprise to me.”

Lebohang Lesenyeho, from Kgauho Secondary School (Botshabelo), had a special word for the organisers. “I would be very honoured if you could include a message to them. We really thank them for this opportunity.”

It is hoped the competition will garner the support of financial sponsors and be expanded to include learners from Grade 9, 10, 11, and 12 across all five districts in the Free State province.

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