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30 January 2025 | Story Martinette Brits | Photo Barend Nagel
MASSTER Project
The University of the Free State (UFS) recently welcomed distinguished international partners for the MASSTER project.

The University of the Free State (UFS) recently hosted a group of distinguished international partners as part of the MASSTER project (Managing (South) Africa and Senegal Sustainability Targets through Economic-diversification of Rural-areas). Funded by the European Union Erasmus programme (Project ID 101129023), the project aims to support the agricultural sector in Sub-Saharan Africa (SSA) and Senegal by addressing pressing issues such as rural migration, food security, and sustainable development. 

 

What is the MASSTER Project? 

Launched in early 2024, the MASSTER project is an ambitious initiative designed to enhance agricultural development and economic diversification in rural areas across SSA, with a particular focus on Senegal and South Africa. According to Prof Corli Witthuhn from the Department of Sustainable Food Systems and Development at UFS, who serves as the project’s coordinator, researcher and trainer, MASSTER  seeks to make a lasting impact on the sector. 

“Agriculture plays a vital role in these regions, contributing up to 40% of GDP and providing livelihoods for over 70% of the population. However, challenges such as rural-urban migration and underutilised agricultural potential hinder the growth of this crucial sector,” explains Prof Witthuhn. 

By offering innovative training and educational tools to farmers and agricultural students, the project aims to bridge these gaps.  It involves higher education institutions (HEIs) in community development and focuses on the intersection of agriculture and migration. In doing so, MASSTER contributes to key Sustainable Development Goals (SDGs), including zero hunger, quality education, decent work, and economic growth.


Key objectives of the MASSTER Project

MASSTER collaborates with six partner HEIs in Senegal and South Africa to tackle pressing agricultural and migration challenges. The project focuses on: 

  • Assisting local farmers in implementing income-generating activities.
  • Supporting extension services in delivering relevant training programmes that emphasise economic sustainability.
  • Helping municipalities manage economic migration, particularly from rural areas.

To achieve these objectives, MASSTER analyses the risk factors that drive migration and those that prevent it, designing training programmes that empower current and future farmers to generate income. It also provides Training of Trainers (TOT) to HEIs and extension services, equipping them with skills to deliver impactful training sessions. Additionally, the project helps HEIs develop comprehensive migration management strategies that foster a whole-of-society approach linking agriculture and migration policies. 


A global collaborative effort

The MASSTER project brings together a diverse consortium of partners from Senegal, South Africa and Europe, including: 

  • Senegal: Université Du Sine Saloum El-Hâdj Ibrahima Niass Kaolack (USSEIN), Université Gaston Berger Saint- Louis (UGB), Université Assane Seck de Ziguinchor (UASZ), Interprofessional Center for Training in Agriculture (CIFA)
  • South Africa: University of the Free State (UFS), Stellenbosch University (SU), Tshwane University of Technology (TUT), South African Society for Agricultural Extension (SASAE)
  • Germany: Hochschule Weihenstephan-Triesdorf (HSWT)
  • France: Universite D’Aix-Marseille (AMU)
  • Italy: University of Naples Federico II (UNINA)
  • Serbia: Academy of Professional Studies South Serbia and Western Balkans Institute

Benefits for the University of the Free State

The MASSTER project presents significant opportunities for the UFS. It enables researchers to collaborate with international partners on groundbreaking research that addresses urgent agricultural challenges. Prof Witthuhn highlights that the project also provides valuable third-stream funding for the UFS research initiatives, strengthening the university’s broader academic and community development efforts. 

Additionally, UFS researchers gain hands-on experience in European Union grant administration, potentially paving the way for future EU-funded projects. The project fosters direct engagement with local farming communities by offering training that empowers farmers and promotes rural development. Moreover, it enhances the university’s expertise in agricultural sustainability and migration management.


Partners’ visit to UFS

The recent visit by MASSTER project partners to the UFS marked a key milestone in this collaboration. During their stay, the group participated in various activities, including farm visits and discussions aimed at advancing the project’s objectives.

News Archive

2010 World Cup: An opportunity for nation-building
2010-05-11

Pictured from the left, front are: Prof. Labuschagne and Prof. Cornelissen. Back: Prof. Kersting, Prof. Teuns Verschoor (Acting Senior Vice-Rector: UFS) and Dr Ralf Hermann (DAAD).
Photo: Mangaliso Radebe

“The 2010 FIFA World Cup creates a window of opportunity for nation-building in South Africa that could even surpass the opportunity created by the 1995 Rugby World Cup.”

This was according to Prof. Pieter Labuschagne from the University of South Africa, who was one of the three speakers during the lecture series on soccer that were recently presented by the Faculty of the Humanities at the University of the Free State (UFS), in conjunction with the German Academic Exchange Service (DAAD), under the theme: Soccer and Nation Building.

Prof. Labuschagne delivered a paper on the topic, The 2010 Soccer World Cup in South Africa: Nation Building or White Apathy?, highlighting the critical issue of how sport in South Africa was still largely supported along racial lines.

“We are still enforcing the separateness of rugby as a sport for whites and soccer as a sport for blacks,” he said.

He said a high degree of animosity against soccer existed among whites because they felt rugby and cricket were being singled out by parliament as far as transformation was concerned. He said that could be the reason why a large number of South African whites still supported soccer teams from foreign countries instead of local Premier Soccer League teams.

“Bridging social context between different racial groups is still a major problem, even though patriotism is comparatively high in South Africa,” added Prof. Norbert Kersting from the University of Stellenbosch, who also presented a paper on World Cup 2010 and nation building from Germany to South Africa, drawing critical comparisons on issues of national pride and identity between the 2006 World Cup in Germany and the 2010 World Cup.

“Strong leadership is needed to utilize the opportunity provided by the 2010 World Cup to build national unity as former President Nelson Mandela did with the Rugby World Cup in 1995,” said Prof. Labuschagne.

Although acknowledging the power of sport as a unifying force, Prof. Scarlett Cornelissen, also from the University of Stellenbosch, said that, since 1995, the captivating power of sport had been used to achieve political aims and that the 2010 World Cup was no different.

Amongst the reasons she advanced for her argument were that the 2010 World Cup was meant to show the world that South Africa was a capable country; that the World Cup was meant to solidify South Africa’s “African Agenda” – the African Renaissance - and also to extend the idea of the Rainbow Nation; consolidate democracy; contribute to socio-economic development and legitimize the state.

“We should not place too much emphasis on the 2010 World Cup as a nation-building instrument,” she concluded.

She presented a paper on the topic Transforming the Nation? The political legacies of the 2010 FIFA World Cup.

The aim of the lecture series was to inspire public debate on the social and cultural dimensions of soccer.

DAAD (Deutscher Akademischer Austausch Dienst) is one of the world’s largest and most respected intermediary organisations in the field of international academic cooperation.
Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
11 May 2010
 

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