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30 January 2025 | Story Martinette Brits | Photo Barend Nagel
MASSTER Project
The University of the Free State (UFS) recently welcomed distinguished international partners for the MASSTER project.

The University of the Free State (UFS) recently hosted a group of distinguished international partners as part of the MASSTER project (Managing (South) Africa and Senegal Sustainability Targets through Economic-diversification of Rural-areas). Funded by the European Union Erasmus programme (Project ID 101129023), the project aims to support the agricultural sector in Sub-Saharan Africa (SSA) and Senegal by addressing pressing issues such as rural migration, food security, and sustainable development. 

 

What is the MASSTER Project? 

Launched in early 2024, the MASSTER project is an ambitious initiative designed to enhance agricultural development and economic diversification in rural areas across SSA, with a particular focus on Senegal and South Africa. According to Prof Corli Witthuhn from the Department of Sustainable Food Systems and Development at UFS, who serves as the project’s coordinator, researcher and trainer, MASSTER  seeks to make a lasting impact on the sector. 

“Agriculture plays a vital role in these regions, contributing up to 40% of GDP and providing livelihoods for over 70% of the population. However, challenges such as rural-urban migration and underutilised agricultural potential hinder the growth of this crucial sector,” explains Prof Witthuhn. 

By offering innovative training and educational tools to farmers and agricultural students, the project aims to bridge these gaps.  It involves higher education institutions (HEIs) in community development and focuses on the intersection of agriculture and migration. In doing so, MASSTER contributes to key Sustainable Development Goals (SDGs), including zero hunger, quality education, decent work, and economic growth.


Key objectives of the MASSTER Project

MASSTER collaborates with six partner HEIs in Senegal and South Africa to tackle pressing agricultural and migration challenges. The project focuses on: 

  • Assisting local farmers in implementing income-generating activities.
  • Supporting extension services in delivering relevant training programmes that emphasise economic sustainability.
  • Helping municipalities manage economic migration, particularly from rural areas.

To achieve these objectives, MASSTER analyses the risk factors that drive migration and those that prevent it, designing training programmes that empower current and future farmers to generate income. It also provides Training of Trainers (TOT) to HEIs and extension services, equipping them with skills to deliver impactful training sessions. Additionally, the project helps HEIs develop comprehensive migration management strategies that foster a whole-of-society approach linking agriculture and migration policies. 


A global collaborative effort

The MASSTER project brings together a diverse consortium of partners from Senegal, South Africa and Europe, including: 

  • Senegal: Université Du Sine Saloum El-Hâdj Ibrahima Niass Kaolack (USSEIN), Université Gaston Berger Saint- Louis (UGB), Université Assane Seck de Ziguinchor (UASZ), Interprofessional Center for Training in Agriculture (CIFA)
  • South Africa: University of the Free State (UFS), Stellenbosch University (SU), Tshwane University of Technology (TUT), South African Society for Agricultural Extension (SASAE)
  • Germany: Hochschule Weihenstephan-Triesdorf (HSWT)
  • France: Universite D’Aix-Marseille (AMU)
  • Italy: University of Naples Federico II (UNINA)
  • Serbia: Academy of Professional Studies South Serbia and Western Balkans Institute

Benefits for the University of the Free State

The MASSTER project presents significant opportunities for the UFS. It enables researchers to collaborate with international partners on groundbreaking research that addresses urgent agricultural challenges. Prof Witthuhn highlights that the project also provides valuable third-stream funding for the UFS research initiatives, strengthening the university’s broader academic and community development efforts. 

Additionally, UFS researchers gain hands-on experience in European Union grant administration, potentially paving the way for future EU-funded projects. The project fosters direct engagement with local farming communities by offering training that empowers farmers and promotes rural development. Moreover, it enhances the university’s expertise in agricultural sustainability and migration management.


Partners’ visit to UFS

The recent visit by MASSTER project partners to the UFS marked a key milestone in this collaboration. During their stay, the group participated in various activities, including farm visits and discussions aimed at advancing the project’s objectives.

News Archive

Dr Oprah Winfrey praises our university
2011-08-24

 

Dr Oprah Winfrey after receiving her honorary doctorate degree.
Photo: Rian Horn

Photo gallery

Video clip

Transcription (pdf document)
 

“I came 8 000 miles to say, thank you, Vrystaat!” and “God bless South Africa,” were the words Dr Oprah Winfrey used yesterday to respectively open and close her address to an overflowing Callie Human Centre on our Bloemfontein Campus.

Our university awarded an honorary doctorate in Education to Dr Winfrey during a stately, yet warm and cheerful affair yesterday, which saw the 4 500 seater Callie Human Centre packed to the rafters with adoring fans, staff members and students. 

The honorary doctorate is in recognition of her unparalleled dedication to improving the lives and futures of so many by improving education and ensuring that it is accessible to all. Through her award-winning show, The Oprah Winfrey Show (which concluded this year after 25 years of entertainment and service), and the various charity organisations she has established, Dr Winfrey has harnessed the power of her iconic stature in the struggle to eradicate poverty and make education accessible to all.

The ceremony’s audience was entertained by South African music legend, Ms Sibongile Khumalo, the Bloemfontein Children’s Choir, Bartimea School for the Deaf and Blind’s Sign Language Choir, and several other musical performers as well as dancers.

Dr Winfrey could not hold back her tears when Mr John Samuel, interim Director of our International Institute for Studies in Race, Reconciliation and Social Justice, described her as an “honorary daughter of South Africa”. She proved just how much the country means to her when she joined in the singing of the South African national anthem, Nkosi Sikeleli, despite struggling with the words in some parts.

According to Dr Winfrey, her interest in our university began after she had read an article by Prof. Jonathan Jansen, Vice-Chancellor and Rector, in which he emphasised the need for South Africans to stop accepting mediocrity, if ever the country is to develop to its full potential.

She asked Mr Samuel to convey her message of support to Prof. Jansen and the wheels, which led to today’s great event, were set in motion. 

She also expressed her admiration of the transformation process at our university and our commitment to “reconciliation, peace and harmony”. “What has happened at the University of the Free State is nothing short of a miracle and this is truly what the New South Africa is about,” she said to loud cheers from the audience. 

To emphasise her point, she called the five workers from the Reitz video to the stage and used their forgiveness and acceptance of the students responsible for the video as an example of the healing achieved at the UFS. 

“Having seen this forgiveness has allowed me to expand my vision of what we can be.” She also delivered a message of encouragement and reminded students that anyone, despite their circumstances and background, could become successful and grow to overcome their obstacles, as she had done.

“Anyone can be successful if they put their mind to it, work hard and are diligent,” she said. “We must all strive for more than success, though, and fulfil the highest expression of ourselves as humans by realising who you are and what you are meant to be.”

Following her address, Dr Winfrey answered several questions from our students, giving them advice on, among other things, how to choose a career that is right for them, and good characteristics to look for in leaders and peers.

She also mentioned that several learners from the Oprah Winfrey Leadership Academy, which has its very first group of Grade 12 learners this year, would be visiting our university next month in order to help them select a university to attend next year.

 

Media Release
25 June 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
  

 

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