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30 January 2025 | Story Martinette Brits | Photo Barend Nagel
MASSTER Project
The University of the Free State (UFS) recently welcomed distinguished international partners for the MASSTER project.

The University of the Free State (UFS) recently hosted a group of distinguished international partners as part of the MASSTER project (Managing (South) Africa and Senegal Sustainability Targets through Economic-diversification of Rural-areas). Funded by the European Union Erasmus programme (Project ID 101129023), the project aims to support the agricultural sector in Sub-Saharan Africa (SSA) and Senegal by addressing pressing issues such as rural migration, food security, and sustainable development. 

 

What is the MASSTER Project? 

Launched in early 2024, the MASSTER project is an ambitious initiative designed to enhance agricultural development and economic diversification in rural areas across SSA, with a particular focus on Senegal and South Africa. According to Prof Corli Witthuhn from the Department of Sustainable Food Systems and Development at UFS, who serves as the project’s coordinator, researcher and trainer, MASSTER  seeks to make a lasting impact on the sector. 

“Agriculture plays a vital role in these regions, contributing up to 40% of GDP and providing livelihoods for over 70% of the population. However, challenges such as rural-urban migration and underutilised agricultural potential hinder the growth of this crucial sector,” explains Prof Witthuhn. 

By offering innovative training and educational tools to farmers and agricultural students, the project aims to bridge these gaps.  It involves higher education institutions (HEIs) in community development and focuses on the intersection of agriculture and migration. In doing so, MASSTER contributes to key Sustainable Development Goals (SDGs), including zero hunger, quality education, decent work, and economic growth.


Key objectives of the MASSTER Project

MASSTER collaborates with six partner HEIs in Senegal and South Africa to tackle pressing agricultural and migration challenges. The project focuses on: 

  • Assisting local farmers in implementing income-generating activities.
  • Supporting extension services in delivering relevant training programmes that emphasise economic sustainability.
  • Helping municipalities manage economic migration, particularly from rural areas.

To achieve these objectives, MASSTER analyses the risk factors that drive migration and those that prevent it, designing training programmes that empower current and future farmers to generate income. It also provides Training of Trainers (TOT) to HEIs and extension services, equipping them with skills to deliver impactful training sessions. Additionally, the project helps HEIs develop comprehensive migration management strategies that foster a whole-of-society approach linking agriculture and migration policies. 


A global collaborative effort

The MASSTER project brings together a diverse consortium of partners from Senegal, South Africa and Europe, including: 

  • Senegal: Université Du Sine Saloum El-Hâdj Ibrahima Niass Kaolack (USSEIN), Université Gaston Berger Saint- Louis (UGB), Université Assane Seck de Ziguinchor (UASZ), Interprofessional Center for Training in Agriculture (CIFA)
  • South Africa: University of the Free State (UFS), Stellenbosch University (SU), Tshwane University of Technology (TUT), South African Society for Agricultural Extension (SASAE)
  • Germany: Hochschule Weihenstephan-Triesdorf (HSWT)
  • France: Universite D’Aix-Marseille (AMU)
  • Italy: University of Naples Federico II (UNINA)
  • Serbia: Academy of Professional Studies South Serbia and Western Balkans Institute

Benefits for the University of the Free State

The MASSTER project presents significant opportunities for the UFS. It enables researchers to collaborate with international partners on groundbreaking research that addresses urgent agricultural challenges. Prof Witthuhn highlights that the project also provides valuable third-stream funding for the UFS research initiatives, strengthening the university’s broader academic and community development efforts. 

Additionally, UFS researchers gain hands-on experience in European Union grant administration, potentially paving the way for future EU-funded projects. The project fosters direct engagement with local farming communities by offering training that empowers farmers and promotes rural development. Moreover, it enhances the university’s expertise in agricultural sustainability and migration management.


Partners’ visit to UFS

The recent visit by MASSTER project partners to the UFS marked a key milestone in this collaboration. During their stay, the group participated in various activities, including farm visits and discussions aimed at advancing the project’s objectives.

News Archive

Kovsie student and reigning Miss Lesotho en route to Miss World 2015
2015-11-03

 Relebohile Kobeli - the beauty queen of Lesotho

Relebohile Kobeli was crowned Miss Lesotho 2015 earlier this year, and is now en route to Miss World International 2015 in China to represent the mountainous Kingdom. The beauty pageant, which takes place between November and December, will see contestants from over 150 countries contending for the title.

The nineteen-year-old second-year Geography and Environmental Management student at the University of the Free State (UFS) also won Miss Lesotho in 2014. She holds other titles, such as Miss Outeniqua 2014, and First Princess Face of Lesotho 2013.

What would it mean to be the first from Lesotho to sit on the Miss World throne?

I believe that it would be a turning point for pageantry in Lesotho. We are one of the few countries that do not fully recognise pageants, and the value they add to the tourism industry. Winning the throne would be putting into practice the theory that we, as beauty queens in Lesotho, always practice what we preach.

Since beginning this Miss World contest, in what way have you reached out to your community through the Beauty with a Purpose project?

My Beauty with a Purpose project focuses mainly on introducing and helping start up sustainable projects in communities. I wanted to move away from giving people donations to giving them the skills to ensure their long-term livelihood.

What skill sets do you possess that are essential to succeeding as an international first queen?

I am a very creative individual who thinks on her feet. That is important for me because, when you are far away from home, should things go wrong, there's no room for panic. I am sociable and human-centered, I relate to different people, regardless of cultural differences, and, as an international queen, it is important to be appreciative of others’ way of life, regardless of how different it is are from your own.

Rolene Strauss, the current Miss World, stated her ambition to capitalise on promoting forgiveness, hope, and unity during her tenure. What are you hoping to achieve, given the chance as her successor?

I would definitely speak about self-reliance among young women and the youth at large. I come from a country where not everyone is lucky enough to get a job. In such cases, young men and women fall into crime, young women become victims of sexual abuse or prostitution, and, although one may argue that that is self-reliance, is it sustainable? Is it not escaping one fire to jump into another? It is important for me to represent every girl who has ever had a dream. I am spreading the message of possibilities when the world is yelling "Impossible!"

What has been the highlight of your term as Miss Lesotho?

My greatest highlight was finding myself through service to others. I discovered that the more I invest in myself, the more of me I can give and share.

The Miss Lesotho 2016 competition is around the corner, what words of wisdom would you like to share with hopefuls?

Pageantry is not all about pretty dresses and tiaras. It is hard work. Always be humble, and remember that, whatever the outcome, it is your life's journey.  You are destined for greatness. Don't deny yourself that privilege.

In your experience, what is the Kovsie feeling referred to in the maxim “Only a Kovsie knows the feeling”?

It is the desire to want to be great, the motivation to live to my full potential.

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