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25 Years. One festival.

08 July 2025 | Story Tshepo Tsotetsi | Photo Supplied

Vrystaat Arts Festival 2025 — Come and experience the arts that make life meaningful at the 2025 Vrystaat Arts Festival from 15 to 19 July 2025 on the University of the Free State Bloemfontein Campus.

The University of the Free State (UFS) is proud to once again open its Bloemfontein Campus to one of South Africa’s most beloved cultural traditions – the Vrystaat Arts Festival – taking place from 15 to 19 July 2025. This year marks 25 years since the UFS first became a partner of the festival, a milestone that celebrates not only a rich artistic legacy but also a deep-rooted commitment to creativity, community, and connection.

Adding much significance this year is the presence of the UFS Vice-Chancellor and Principal, Prof Hester C. Klopper, who will be experiencing the festival for the very first time as part of the UFS community.

“It has been a quarter of a century of growth, togetherness, multi-faceted inspiration, and joyful celebration,” says Prof Klopper.

“This partnership … embodies our fundamental commitment to social impact and our belief that universities should be catalysts for cultural development and social cohesion.”

With theatre, literature, music, film, visual arts, interactive exhibitions, and a strong showing by UFS students and staff, the festival is a multi-sensory celebration of South African talent and thought.

A highlight of the programme is a tribute to Prof Nico Luwes, a beloved figure in Free State theatre and former Head of the UFS Department of Drama. Prof Klopper will also lead this year’s UFS Thought-Leader Panel Discussion on 17 July at 12:00, unpacking the theme ‘Reimagining Higher Education for Employability and Sustainability’ in the Albert Wessels Auditorium.

Two exciting book launches will further enrich the programme:

Thinking Through Food in South Africa: Identities, Embodiment and Representation co-edited by Prof Vasu Reddy, UFS Deputy Vice-Chancellor: Research and Internationalisation, and Prof Lebo Moletsane from the University of KwaZulu-Natal (15 July), and
Research and Activism: Ruth First and Activist Research co-edited by Prof Saleem Badat, Research Professor in the UFS Department of History, and Prof Reddy (16 July).

As Prof Klopper reflects:

“This festival strengthens the bonds between our university and the broader Free State community, embodying the spirit of ubuntu that defines our institution.”

With fresh energy, familiar traditions, and a quarter-century of memories, the 2025 Vrystaat Arts Festival is set to be a celebration like no other.

Here are just some of the UFS contributions to this year’s festival:

Department of Drama

Die bruikbare idioot

Verbode Gedagtes in Stereo

Rooikappie en die Drie Varkies

Gebou soos Steffi Graf

The semblance of permanence

Willemien en Meraaitjie en Willie Wragtig die Troeteldrakie!

Bielie

Die Moedige Avonture van Prinses Petronella

Harte-Bliksems

Perspectives on Perspectives of Love

The Masks

Visual Arts

In Resonance

Oh no! She swallowed a fly!

Sticks and figures drawing workshop

Literature

Thinking Through Food in South Africa: Identities, Embodiment and Representation

Henriette Grové, bekende dramaturg en prosaïs

Sy word Sestig!

Transponering van romans na dramas en/of films

Van Egoli via 7de Laan tot in Binnelanders

Hulde aan die helde: Nico Luwes

Research and Activism: Ruth First and Activist Research

Spookstories van CJ Langenhoven

Sprankelverse uit die oude doos

Vlieks

Cleanse

Echoes of the Land

Sehlabelo

Lag en Legende: ’n Wandeling deur die loopbaan van Tobie Cronjé

Sci-ed

Sci-Ed interactive exhibits

Sci-Ed Science Café

Sci-Ed Science Café: Sterre en Planete

Science@Dinner

Science Show at Sci-Ed

Sci-Ed Stargazing

Wetenskapvertoning by Sci-Ed

Make your bath bombs

Make and launch your own parachute

Make your own marshmallows

Make your own rocket

Planetarium

Bedreigings vir Aarde: satelliete, asteroïede en meer …

Max Goes to the Moon

Mysteries of your Brain

Passport to the Universe / Ruimtevorms

Threats to Earth: satellites, asteroids, and more …

Wêrelde buite die Aarde

Worlds Beyond Earth

Entrance tickets to the festival grounds and the theatre productions are already on sale at Webtickets.

Come and experience the arts that make life meaningful.

News Archive

A brand-new image for historic University of the Free State

2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image.

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services.

The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage.

The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders.

“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.

The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted, “the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”

The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.

The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”

Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.

Messages

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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