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Mandela Day
The DiMTEC team marked Mandela Day by planting indigenous trees on campus, promoting sustainability and community resilience through nature-based solutions.

The University of the Free State’s (UFS) Centre for Disaster Management Training and Education Centre (DiMTEC) commemorated Nelson Mandela International Day on 18 July by planting trees that help embed nature-based solutions at the heart of disaster risk reduction and climate change adaptation.

“It’s a simple act, yet deeply symbolic – a commitment to sustainability, climate resilience, and future generations,” said Dr Tlou Raphela-Masuku, a Senior Lecturer at DiMTEC. “Nature-based solutions, such as planting indigenous trees, are not just theoretical strategies; they are practical tools to reduce disaster risk, restore ecosystems, and build community resilience.” 

One of the trees planted, the indigenous, resilient Wild Olive (Olea europaea subsp. africana), known locally as Mohlware, embodies the drive to place nature-based solutions at the forefront of disaster risk reduction. “This tree is drought-tolerant and well-adapted to Bloemfontein’s semi-arid climate,” Dr Raphela-Masuku explained. “It stabilises soil, prevents erosion, supports biodiversity, and cools urban spaces. Its thick canopy shelters birds and small mammals, while its deep roots nourish and protect the earth. In a warming world, every Wild Olive planted is a small act of resistance against climate change.” 

 

Collaborative programme

Dr Raphela-Masuku said the tree-planting programme, a collaboration with UFS Protection Services and University Estates, ties directly into the principles the centre teaches in its Master's of Disaster Management module Ecosystem-Based Disaster Risk Reduction (ECO-DRR). 

“From the viewpoint of the African Union’s Science and Technology Advisory Group, it is befitting that as part of the work dedicated to disaster risk reduction initiatives in the African continent, this day is a reminder that we promote community service, resilience and social justice in the ‘Africa we want’. Furthermore, Mandela Day activities align with the Sendai Framework for Disaster Risk Reduction (SFDRR)’s priorities of understanding risks and strengthening disaster governance at all levels,” remarked Prof Alice Ncube, an Associate Professor at DiMTEC.

She added that, “In a city like Bloemfontein, which is not exempt from drought accelerating frequently and temperatures rising yearly, choosing to plant climate-resilient, indigenous species isn’t merely wise, it’s necessary. Trees like the Wild Olive don’t just provide shade and beauty; they help cool urban environments, support biodiversity, and protect our university community from floods and storms. They represent a forward-thinking investment in a sustainable, climate-adapted future. Mandela Day reminds us that service should be continuous, not confined to a single day. A tree planted today will outlive us, offering shade, shelter, and hope to those who come after. As Mandela himself said, ‘The true meaning of life is to plant trees under whose shade you do not expect to sit.’”

 

Commitment to change

Mandela Day also fits in with the UFS’ Vision 130 strategic intent. It is a day that reminds us that everyone has the power to make a difference. In the spirit of Madiba’s legacy, we can commit to fostering social justice, human dignity, and sustainable development through academic excellence and meaningful community engagement. In the face of climate change, biodiversity loss, and environmental degradation, each seed we plant becomes an act of defiance as well as an act of hope.

Prof Samuel Adelabu, Vice-Dean: Postgraduate and Research in the Faculty of Natural and Agricultural Sciences, applauded the team’s efforts. “We are planting trees that represent sustainability, things that can stay for long. I believe we are all practising sustainability in this initiative we are doing today to show that the university, as well as the faculties, are in line with sustainability.” 

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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