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22 July 2025 | Story Nontobeko Nxumalo | Photo Supplied
Mandela Day
The DiMTEC team marked Mandela Day by planting indigenous trees on campus, promoting sustainability and community resilience through nature-based solutions.

The University of the Free State’s (UFS) Centre for Disaster Management Training and Education Centre (DiMTEC) commemorated Nelson Mandela International Day on 18 July by planting trees that help embed nature-based solutions at the heart of disaster risk reduction and climate change adaptation.

“It’s a simple act, yet deeply symbolic – a commitment to sustainability, climate resilience, and future generations,” said Dr Tlou Raphela-Masuku, a Senior Lecturer at DiMTEC. “Nature-based solutions, such as planting indigenous trees, are not just theoretical strategies; they are practical tools to reduce disaster risk, restore ecosystems, and build community resilience.” 

One of the trees planted, the indigenous, resilient Wild Olive (Olea europaea subsp. africana), known locally as Mohlware, embodies the drive to place nature-based solutions at the forefront of disaster risk reduction. “This tree is drought-tolerant and well-adapted to Bloemfontein’s semi-arid climate,” Dr Raphela-Masuku explained. “It stabilises soil, prevents erosion, supports biodiversity, and cools urban spaces. Its thick canopy shelters birds and small mammals, while its deep roots nourish and protect the earth. In a warming world, every Wild Olive planted is a small act of resistance against climate change.” 

 

Collaborative programme

Dr Raphela-Masuku said the tree-planting programme, a collaboration with UFS Protection Services and University Estates, ties directly into the principles the centre teaches in its Master's of Disaster Management module Ecosystem-Based Disaster Risk Reduction (ECO-DRR). 

“From the viewpoint of the African Union’s Science and Technology Advisory Group, it is befitting that as part of the work dedicated to disaster risk reduction initiatives in the African continent, this day is a reminder that we promote community service, resilience and social justice in the ‘Africa we want’. Furthermore, Mandela Day activities align with the Sendai Framework for Disaster Risk Reduction (SFDRR)’s priorities of understanding risks and strengthening disaster governance at all levels,” remarked Prof Alice Ncube, an Associate Professor at DiMTEC.

She added that, “In a city like Bloemfontein, which is not exempt from drought accelerating frequently and temperatures rising yearly, choosing to plant climate-resilient, indigenous species isn’t merely wise, it’s necessary. Trees like the Wild Olive don’t just provide shade and beauty; they help cool urban environments, support biodiversity, and protect our university community from floods and storms. They represent a forward-thinking investment in a sustainable, climate-adapted future. Mandela Day reminds us that service should be continuous, not confined to a single day. A tree planted today will outlive us, offering shade, shelter, and hope to those who come after. As Mandela himself said, ‘The true meaning of life is to plant trees under whose shade you do not expect to sit.’”

 

Commitment to change

Mandela Day also fits in with the UFS’ Vision 130 strategic intent. It is a day that reminds us that everyone has the power to make a difference. In the spirit of Madiba’s legacy, we can commit to fostering social justice, human dignity, and sustainable development through academic excellence and meaningful community engagement. In the face of climate change, biodiversity loss, and environmental degradation, each seed we plant becomes an act of defiance as well as an act of hope.

Prof Samuel Adelabu, Vice-Dean: Postgraduate and Research in the Faculty of Natural and Agricultural Sciences, applauded the team’s efforts. “We are planting trees that represent sustainability, things that can stay for long. I believe we are all practising sustainability in this initiative we are doing today to show that the university, as well as the faculties, are in line with sustainability.” 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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