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22 July 2025 | Story Nontobeko Nxumalo | Photo Supplied
Mandela Day
The DiMTEC team marked Mandela Day by planting indigenous trees on campus, promoting sustainability and community resilience through nature-based solutions.

The University of the Free State’s (UFS) Centre for Disaster Management Training and Education Centre (DiMTEC) commemorated Nelson Mandela International Day on 18 July by planting trees that help embed nature-based solutions at the heart of disaster risk reduction and climate change adaptation.

“It’s a simple act, yet deeply symbolic – a commitment to sustainability, climate resilience, and future generations,” said Dr Tlou Raphela-Masuku, a Senior Lecturer at DiMTEC. “Nature-based solutions, such as planting indigenous trees, are not just theoretical strategies; they are practical tools to reduce disaster risk, restore ecosystems, and build community resilience.” 

One of the trees planted, the indigenous, resilient Wild Olive (Olea europaea subsp. africana), known locally as Mohlware, embodies the drive to place nature-based solutions at the forefront of disaster risk reduction. “This tree is drought-tolerant and well-adapted to Bloemfontein’s semi-arid climate,” Dr Raphela-Masuku explained. “It stabilises soil, prevents erosion, supports biodiversity, and cools urban spaces. Its thick canopy shelters birds and small mammals, while its deep roots nourish and protect the earth. In a warming world, every Wild Olive planted is a small act of resistance against climate change.” 

 

Collaborative programme

Dr Raphela-Masuku said the tree-planting programme, a collaboration with UFS Protection Services and University Estates, ties directly into the principles the centre teaches in its Master's of Disaster Management module Ecosystem-Based Disaster Risk Reduction (ECO-DRR). 

“From the viewpoint of the African Union’s Science and Technology Advisory Group, it is befitting that as part of the work dedicated to disaster risk reduction initiatives in the African continent, this day is a reminder that we promote community service, resilience and social justice in the ‘Africa we want’. Furthermore, Mandela Day activities align with the Sendai Framework for Disaster Risk Reduction (SFDRR)’s priorities of understanding risks and strengthening disaster governance at all levels,” remarked Prof Alice Ncube, an Associate Professor at DiMTEC.

She added that, “In a city like Bloemfontein, which is not exempt from drought accelerating frequently and temperatures rising yearly, choosing to plant climate-resilient, indigenous species isn’t merely wise, it’s necessary. Trees like the Wild Olive don’t just provide shade and beauty; they help cool urban environments, support biodiversity, and protect our university community from floods and storms. They represent a forward-thinking investment in a sustainable, climate-adapted future. Mandela Day reminds us that service should be continuous, not confined to a single day. A tree planted today will outlive us, offering shade, shelter, and hope to those who come after. As Mandela himself said, ‘The true meaning of life is to plant trees under whose shade you do not expect to sit.’”

 

Commitment to change

Mandela Day also fits in with the UFS’ Vision 130 strategic intent. It is a day that reminds us that everyone has the power to make a difference. In the spirit of Madiba’s legacy, we can commit to fostering social justice, human dignity, and sustainable development through academic excellence and meaningful community engagement. In the face of climate change, biodiversity loss, and environmental degradation, each seed we plant becomes an act of defiance as well as an act of hope.

Prof Samuel Adelabu, Vice-Dean: Postgraduate and Research in the Faculty of Natural and Agricultural Sciences, applauded the team’s efforts. “We are planting trees that represent sustainability, things that can stay for long. I believe we are all practising sustainability in this initiative we are doing today to show that the university, as well as the faculties, are in line with sustainability.” 

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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