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Mandela Day
The DiMTEC team marked Mandela Day by planting indigenous trees on campus, promoting sustainability and community resilience through nature-based solutions.

The University of the Free State’s (UFS) Centre for Disaster Management Training and Education Centre (DiMTEC) commemorated Nelson Mandela International Day on 18 July by planting trees that help embed nature-based solutions at the heart of disaster risk reduction and climate change adaptation.

“It’s a simple act, yet deeply symbolic – a commitment to sustainability, climate resilience, and future generations,” said Dr Tlou Raphela-Masuku, a Senior Lecturer at DiMTEC. “Nature-based solutions, such as planting indigenous trees, are not just theoretical strategies; they are practical tools to reduce disaster risk, restore ecosystems, and build community resilience.” 

One of the trees planted, the indigenous, resilient Wild Olive (Olea europaea subsp. africana), known locally as Mohlware, embodies the drive to place nature-based solutions at the forefront of disaster risk reduction. “This tree is drought-tolerant and well-adapted to Bloemfontein’s semi-arid climate,” Dr Raphela-Masuku explained. “It stabilises soil, prevents erosion, supports biodiversity, and cools urban spaces. Its thick canopy shelters birds and small mammals, while its deep roots nourish and protect the earth. In a warming world, every Wild Olive planted is a small act of resistance against climate change.” 

 

Collaborative programme

Dr Raphela-Masuku said the tree-planting programme, a collaboration with UFS Protection Services and University Estates, ties directly into the principles the centre teaches in its Master's of Disaster Management module Ecosystem-Based Disaster Risk Reduction (ECO-DRR). 

“From the viewpoint of the African Union’s Science and Technology Advisory Group, it is befitting that as part of the work dedicated to disaster risk reduction initiatives in the African continent, this day is a reminder that we promote community service, resilience and social justice in the ‘Africa we want’. Furthermore, Mandela Day activities align with the Sendai Framework for Disaster Risk Reduction (SFDRR)’s priorities of understanding risks and strengthening disaster governance at all levels,” remarked Prof Alice Ncube, an Associate Professor at DiMTEC.

She added that, “In a city like Bloemfontein, which is not exempt from drought accelerating frequently and temperatures rising yearly, choosing to plant climate-resilient, indigenous species isn’t merely wise, it’s necessary. Trees like the Wild Olive don’t just provide shade and beauty; they help cool urban environments, support biodiversity, and protect our university community from floods and storms. They represent a forward-thinking investment in a sustainable, climate-adapted future. Mandela Day reminds us that service should be continuous, not confined to a single day. A tree planted today will outlive us, offering shade, shelter, and hope to those who come after. As Mandela himself said, ‘The true meaning of life is to plant trees under whose shade you do not expect to sit.’”

 

Commitment to change

Mandela Day also fits in with the UFS’ Vision 130 strategic intent. It is a day that reminds us that everyone has the power to make a difference. In the spirit of Madiba’s legacy, we can commit to fostering social justice, human dignity, and sustainable development through academic excellence and meaningful community engagement. In the face of climate change, biodiversity loss, and environmental degradation, each seed we plant becomes an act of defiance as well as an act of hope.

Prof Samuel Adelabu, Vice-Dean: Postgraduate and Research in the Faculty of Natural and Agricultural Sciences, applauded the team’s efforts. “We are planting trees that represent sustainability, things that can stay for long. I believe we are all practising sustainability in this initiative we are doing today to show that the university, as well as the faculties, are in line with sustainability.” 

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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