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24 July 2025 | Story Lunga Luthuli | Photo Supplied
Mandela Day event at Heidedal Child and Youth Centre
Attending the Mandela Day event at Heidedal Child and Youth Centre, from left to right: Prof Joseph Pali, Associate Professor in the Department of Practical and Missional Theology; Bishop Billyboy Ramahlele, Director of Community Engagement; Jeannet Molopyane, Director of UFS Library and Information Services; Prof John Klaasen, Dean of the Faculty of Theology and Religion; Caroline Nombula, Heidedal Child and Youth Care Centre; and Kegomodicwe Phuthi, Assistant Director for Marketing and Community Engagement at UFS Library and Information Services.

In a powerful display of its commitment to societal transformation, the University of the Free State (UFS) marked Nelson Mandela International Day on 18 July with a collaborative outreach initiative at the Heidedal Child and Youth Care Centre (CYCC). 

Driven by the theme of empowerment through education and creativity, the Faculty of Theology and Religion, Library and Information Services (LIS), Community Engagement Office, School of Financial Planning Law, and UFS Makerspace partnered to officially launch a library at the centre – a milestone aimed at fostering a love of reading and academic development among the youth.

Jeanette Molopyane, Director of LIS, emphasised the lasting impact of the project. “The establishment of this library is about making a meaningful and enduring difference in the lives of these children. Through regular interaction with books and the reading club, we aim to inspire a love for reading that will enhance intellectual growth, build confidence, and open doors to a brighter future,” she said. 

Molopyane added that the initiative reflects UFS’s broader mission to empower communities and support the development of future leaders beyond the borders of its campuses. 

Prof John Klaasen, Dean of the Faculty of Theology and Religion, underscored the importance of engaged scholarship in meaningful research. “This was not just a day of service but a demonstration of what is possible through collaboration. It reflects a theology and religion that serves beyond the classroom and affirms our collective role in shaping a better future for all,” he noted. “Mandela Day reminds us of our calling to reconciliation, compassion, and shared responsibility – values that must anchor our teaching, research, and outreach.”

The initiative left a profound impression on the Heidedal CYCC. Carolina Nombula, representing the Centre, shared the gratitude of the staff and children: “Mandela Day brought a deep sense of joy, belonging, and dignity. The library, especially, is life-changing – it provides a safe, inspiring space for learning, imagination, and personal growth. It reminds our children that they matter, their dreams are valid, and they are not forgotten.”

Through collaborative efforts such as this, the UFS continues to give tangible expression to its mandate as a caring institution – one that champions opportunity, nurtures potential, and works towards a more equitable and inclusive society. 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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