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24 July 2025 | Story Lunga Luthuli | Photo Supplied
Mandela Day event at Heidedal Child and Youth Centre
Attending the Mandela Day event at Heidedal Child and Youth Centre, from left to right: Prof Joseph Pali, Associate Professor in the Department of Practical and Missional Theology; Bishop Billyboy Ramahlele, Director of Community Engagement; Jeannet Molopyane, Director of UFS Library and Information Services; Prof John Klaasen, Dean of the Faculty of Theology and Religion; Caroline Nombula, Heidedal Child and Youth Care Centre; and Kegomodicwe Phuthi, Assistant Director for Marketing and Community Engagement at UFS Library and Information Services.

In a powerful display of its commitment to societal transformation, the University of the Free State (UFS) marked Nelson Mandela International Day on 18 July with a collaborative outreach initiative at the Heidedal Child and Youth Care Centre (CYCC). 

Driven by the theme of empowerment through education and creativity, the Faculty of Theology and Religion, Library and Information Services (LIS), Community Engagement Office, School of Financial Planning Law, and UFS Makerspace partnered to officially launch a library at the centre – a milestone aimed at fostering a love of reading and academic development among the youth.

Jeanette Molopyane, Director of LIS, emphasised the lasting impact of the project. “The establishment of this library is about making a meaningful and enduring difference in the lives of these children. Through regular interaction with books and the reading club, we aim to inspire a love for reading that will enhance intellectual growth, build confidence, and open doors to a brighter future,” she said. 

Molopyane added that the initiative reflects UFS’s broader mission to empower communities and support the development of future leaders beyond the borders of its campuses. 

Prof John Klaasen, Dean of the Faculty of Theology and Religion, underscored the importance of engaged scholarship in meaningful research. “This was not just a day of service but a demonstration of what is possible through collaboration. It reflects a theology and religion that serves beyond the classroom and affirms our collective role in shaping a better future for all,” he noted. “Mandela Day reminds us of our calling to reconciliation, compassion, and shared responsibility – values that must anchor our teaching, research, and outreach.”

The initiative left a profound impression on the Heidedal CYCC. Carolina Nombula, representing the Centre, shared the gratitude of the staff and children: “Mandela Day brought a deep sense of joy, belonging, and dignity. The library, especially, is life-changing – it provides a safe, inspiring space for learning, imagination, and personal growth. It reminds our children that they matter, their dreams are valid, and they are not forgotten.”

Through collaborative efforts such as this, the UFS continues to give tangible expression to its mandate as a caring institution – one that champions opportunity, nurtures potential, and works towards a more equitable and inclusive society. 

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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