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05 June 2025 | Story Vuyelwa Mbebe and Aimee Barlow | Photo Supplied
KovsieCricket
From left to right: Xander Snyders, President: Free State Cricket Union; Rocky le Roux, Head of KovsieCricket at the UFS; and Donavin George, Mangaung Cricket Association Chairperson.

The University of the Free State’s (UFS) KovsieCricket club was honoured with two of the most significant awards at the recent Mangaung Cricket Association Annual General Meeting (MCA AGM).

First, KovsieCricket was crowned MCA Premier League Champions, marking a remarkable twelfth consecutive title in the region’s top league. Later, the club was named the Best Run Cricket Club in the Free State, a recognition that goes beyond match victories.

The MCA AGM, which reflects on the regional cricketing year, this year included key updates from MCA Chairperson Donavin George, a review of the season’s performance, and the election of the executive committee for the new term. The AGM also celebrates excellence, dedication, and growth within the sport during the preceding year.

Rocky le Roux, Head of Cricket at the UFS, reflected on the evening’s achievements by attributing them to the unified effort of everyone involved in the club. “These accolades are the result of unwavering dedication from our players, coaches, management, and support staff,” he said. “Our student-athletes lay the foundation with their performances, but none of this would be possible without the people working tirelessly behind the scenes. Teamwork, long-term planning, and a shared vision have allowed us to achieve this consistency.”

The Best Run Cricket Club award serves as a powerful validation of the systems and values in place at KovsieCricket, Le Roux said, adding that awards of these types are not only a source of pride but are instrumental in attracting top talent from around the country. “They show young cricketers that KovsieCricket is a place where they can grow, compete, and thrive – not just on the field, but as professionals and leaders.”

With regional dominance firmly established, KovsieCricket’s sights are now set on national excellence. Le Roux believes that becoming the best cricket club in South Africa is a realistic goal, but one that will require strategic growth in several key areas. He emphasised the need for permanent, experienced coaches to guide development, an even stronger recruitment network, facilities that meet national standards, and a culture of belonging that inspires players to invest fully in the club. He also stressed that consistent exposure to higher levels of competition and a focus on mental resilience will be critical in the journey ahead.

As KovsieCricket celebrates these milestones, Le Roux extended heartfelt gratitude to those who make the journey possible. He acknowledged Jerry Laka, Director of KovsieSport at the UFS, the KovsieSport team for their unwavering support, the players and coaches for their commitment to excellence, and Francis Marais, Supervisor of the sports grounds and grounds staff, for consistently preparing top-quality pitches. He also thanked the Mangaung Cricket Association for their continued efforts in running competitive leagues and providing the resources that help the game thrive in the Free State.

With another successful season behind it, KovsieCricket looks to the future with confidence and ambition. Trophies alone do not define the legacy they are building – rather, their culture of excellence, community, and purpose sets the standard for university cricket in South Africa and beyond.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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