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19 March 2025 | Story Precious Shamase | Photo Andre Damons
SAMC 2025
Prof Jared McDonald, Associate Professor in the Department of History; Dr Grey Magaiza, Senior Lecturer: Centre for Gender and Africa Studies, and Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation at the University of the Free State (UFS).

The Second Southern African Mountain Conference (SAMC 2025) commenced on Monday, 17 March amid a tangible sense of anticipation and a collaborative spirit at the Champagne Sports Resort, nestled in the heart of the Maloti-Drakensberg. Delegates from across the region and beyond gathered, setting the stage for a week of insightful discussions and collaborative exploration under the theme, ‘Southern African Mountains – Overcoming Boundaries and Barriers.’

Hosted by the University of the Free State (UFS) and its Afromontane Research Unit (ARU), the conference opened with a series of welcome statements that emphasised the global significance of mountain ecosystems. Prof Ralph Clark, SAMC 2025 Conference Chair and Session Chair, initiated the proceedings, setting the tone for a conference focused on actionable solutions.

Collaboration transcends mountain borders

The global reach of the conference was immediately evident, with welcome addresses from key partners. Prof Roland Psenner, President of Eurac Research – speaking on behalf of the Global Mountain Safeguard Programme (GLOMOS) – highlighted the importance of international collaboration. Alex Hickman, Chairman of the African Mountain Research Foundation (AMRF), highlighted the critical work being done on the ground. Notably, a recorded message from Prince Harry, Duke of Sussex, in support of the AMRF resonated with attendees, further amplifying the message of the conference.

Prof Hester C. Klopper, Vice-Chancellor and Principal of the UFS – speaking on behalf of the ARU – stressed the significance of the venue, highlighting its role as a ‘meeting place’ where borders, ecosystems, and diverse stakeholders converge. "This location symbolises the very essence of our conference," Prof Klopper stated, "a space where we transcend boundaries to address the challenges facing our mountain regions".

Welcome statements were also delivered by Sara Manuelli from the Mountain Partnership, Ambassador Mirko Manzoni of the Embassy of Switzerland in South Africa, and Ndapanda Kanime, who represented the Southern African Development Community (SADC).

Dr Kelly Cerialo, representing UNESCO – the patron of SAMC 2025 – delivered a welcoming address that highlighted the organisation's commitment to supporting mountain research and conservation. The official opening was conducted by Leluma Matooane, representative of the Department of Science, Technology and Innovation.

Sharing insightful books, film, and mountains

Following the official opening, delegates attended a plenary keynote address by Dr Willem Daffue, which delved into critical aspects of mountain research. The morning session also featured a series of book launches, celebrating new publications from ARU and GLOMOS, including Sustainable Futures in Southern Africa's Mountains, Safeguarding Mountain Social-Ecological Systems, A scientific bibliography of the Waterberg, Makgabeng plateau, Blouberg, Soutpansberg and adjacent areas, and Christopher R Conz’s Environment, Knowledge, and Injustice in Lesotho: The Poverty of Progress.

Monday 17 March 2025 will be etched in the annals of Southern African mountain research and storytelling as the documentary film, Qwaqwa: Place of Barriers and Bridges, premiered to a captivated audience at the Second Southern African Mountain Conference (SAMC 2025). Hosted against the breathtaking backdrop of the central Maloti-Drakensberg, the film’s release marked a powerful moment of reflection and a catalyst for crucial dialogue.

Executive produced by Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation at the University of the Free State (UFS), and Prof Jared McDonald, Qwaqwa: Place of Barriers and Bridges offers a poignant and unflinching look at the complex social and environmental realities of the Qwaqwa region. The film, screened on the conference's opening day, served as a compelling visual narrative bridging academic discourse with the lived experiences of mountain communities.

Dialogue, networking, conference continues

Delegates, researchers, and stakeholders from across the globe witnessed the film's debut, recognising its significant contribution to understanding the challenges and opportunities within the Maloti-Drakensberg landscape. The film's premiere was not merely a screening; it was a watershed moment, sparking immediate conversations about the interplay between human activity and the fragile ecosystems of the region.

The film's release at SAMC 2025 highlighted the conference's commitment to fostering interdisciplinary dialogue and bridging the gap between research and real-world impact. By showcasing the human stories embedded in the mountains, Qwaqwa: Place of Barriers and Bridges provided a powerful emotional anchor to the conference's broader discussions on sustainability, conservation, and community resilience.

This premiere will undoubtedly resonate far beyond the conference halls, leaving an indelible mark on the collective understanding of the Maloti-Drakensberg region. The film's legacy will be one of inspiration, prompting further research, advocacy, and collaborative action to safeguard these vital mountain ecosystems for generations to come. The day will go down in history as a moment where film and scholarship intersected to illuminate the heart of the mountains.

The day concluded with a meet-and-greet hosted by the UFS Office for International Affairs, fostering networking and further collaboration among delegates.

The conference continues for the rest of the week, with a full programme of presentations, workshops, and field excursions. 

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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