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20 March 2025 | Story Andre Damons | Photo Andre Damons
Dr Willem Daffue
Dr Willem Daffue, veterinarian, adventurer, explorer, and conservationist, delivered the first plenary keynote address on the first day of the Southern African Mountain Conference (SAMC2025).

Africa’s mountains are being destroyed – not by global warming, but by small-scale farming caused by overpopulation on the continent.

This is according to Dr Willem Daffue, veterinarian, adventurer, explorer, and conservationist who delivered the first plenary keynote address on the first day of the Southern African Mountain Conference (SAMC2025). The conference, which follows a highly successful first conference in 2022, is currently taking place at the Champagne Sports Resort. It ends on 20 March 2025.

Comparing photos that he took 40 years ago in Ethiopia and the Democratic Republic of the Congo with more recent photos, Dr Daffue painted a dire picture of the future of Africa’s mountains and the unique animals found there.

Overpopulation

Dr Daffue works for the Himalayan Wildlife Project, tracks bears in the Karakoram Mountains, documents and photographs endangered species on a global level – such as the Javan rhino and Sumatran rhino. He is also involved in the Giraffe Project of the University of the Free State (UFS).

“Global warming has not yet affected Africa’s mountains. The rainfall in these areas actually increased. So has the population. Humans are destroying the mountains. The small-scale farmers have caused the most destruction. The reason for this is overpopulation.”

“Overpopulation is forcing people to invade national parks where they start farming for survival. These people are poor, uneducated, and is dependent on aid. All the animals in these areas are critically endangered.”

In his presentation, Dr Daffue talked about the Erta Ale, an active basaltic shield volcano in the Afar region of northeastern Ethiopia, the Simien Mountains in northern Ethiopia, as well as the Bale Mountains in the highlands of Ethiopia – with unique animals exclusive to the areas, including the wild ass, baboons, beisa oryx, Soemmerring's gazelle, Walia ibex, the golden jackal, and the Simien wolf.

Endangered animals

“Almost all the animals found in Ethiopia are endangered. It is the total destruction of nature. Only 4% of all mammals are still wild animals. 96% off all mammals on earth are humans and domesticated animals, and 70% of all birds on earth are chickens.”

“So, we are going to lose it. We are already past a point where we could save some of the animals and nature; it is an emergency but if we wake up now, we might still have a few things to save,” said Dr Daffue.

The answer is to curb the population growth, to educate the people, and to lift them out of poverty. Which is extremely difficult to do.

According to Dr Daffue, a conference such as the SAMC is extremely important, as it brings together different role players, including academics, researchers, communities, and policy makers. It helps in making plans, sharing knowledge, and getting policies out to people, the decision makers.

The conference

The Southern African Mountain Conference – conceptualised by the UFS Afromontane Research Unit (ARU), the African Mountain Research Foundation (AMRF), and Global Mountain Safeguard Research (GLOMOS) as a joint initiative between Eurac Research and the UNU Institute for Environment and Human Security – is unique, as it seeks to integrate the science, policy, and practitioner sectors for sustainable interventions in Southern African mountains.

Southern African mountains comprise those situated south of the Congo Rainforest and Lake Rukwa and include the mountainous islands of the western Indian Ocean. Thus, SAMC2025 is targeting Angola, the Comoros, the Democratic Republic of the Congo (southern mountains), Eswatini, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, La Réunion, South Africa, southern Tanzania, Zambia, and Zimbabwe.

The SAMC series is implemented by The Peaks Foundation (a non-profit company). SAMC2025 is held under the patronage of UNESCO.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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