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20 March 2025 | Story Andre Damons | Photo Andre Damons
Dr Willem Daffue
Dr Willem Daffue, veterinarian, adventurer, explorer, and conservationist, delivered the first plenary keynote address on the first day of the Southern African Mountain Conference (SAMC2025).

Africa’s mountains are being destroyed – not by global warming, but by small-scale farming caused by overpopulation on the continent.

This is according to Dr Willem Daffue, veterinarian, adventurer, explorer, and conservationist who delivered the first plenary keynote address on the first day of the Southern African Mountain Conference (SAMC2025). The conference, which follows a highly successful first conference in 2022, is currently taking place at the Champagne Sports Resort. It ends on 20 March 2025.

Comparing photos that he took 40 years ago in Ethiopia and the Democratic Republic of the Congo with more recent photos, Dr Daffue painted a dire picture of the future of Africa’s mountains and the unique animals found there.

Overpopulation

Dr Daffue works for the Himalayan Wildlife Project, tracks bears in the Karakoram Mountains, documents and photographs endangered species on a global level – such as the Javan rhino and Sumatran rhino. He is also involved in the Giraffe Project of the University of the Free State (UFS).

“Global warming has not yet affected Africa’s mountains. The rainfall in these areas actually increased. So has the population. Humans are destroying the mountains. The small-scale farmers have caused the most destruction. The reason for this is overpopulation.”

“Overpopulation is forcing people to invade national parks where they start farming for survival. These people are poor, uneducated, and is dependent on aid. All the animals in these areas are critically endangered.”

In his presentation, Dr Daffue talked about the Erta Ale, an active basaltic shield volcano in the Afar region of northeastern Ethiopia, the Simien Mountains in northern Ethiopia, as well as the Bale Mountains in the highlands of Ethiopia – with unique animals exclusive to the areas, including the wild ass, baboons, beisa oryx, Soemmerring's gazelle, Walia ibex, the golden jackal, and the Simien wolf.

Endangered animals

“Almost all the animals found in Ethiopia are endangered. It is the total destruction of nature. Only 4% of all mammals are still wild animals. 96% off all mammals on earth are humans and domesticated animals, and 70% of all birds on earth are chickens.”

“So, we are going to lose it. We are already past a point where we could save some of the animals and nature; it is an emergency but if we wake up now, we might still have a few things to save,” said Dr Daffue.

The answer is to curb the population growth, to educate the people, and to lift them out of poverty. Which is extremely difficult to do.

According to Dr Daffue, a conference such as the SAMC is extremely important, as it brings together different role players, including academics, researchers, communities, and policy makers. It helps in making plans, sharing knowledge, and getting policies out to people, the decision makers.

The conference

The Southern African Mountain Conference – conceptualised by the UFS Afromontane Research Unit (ARU), the African Mountain Research Foundation (AMRF), and Global Mountain Safeguard Research (GLOMOS) as a joint initiative between Eurac Research and the UNU Institute for Environment and Human Security – is unique, as it seeks to integrate the science, policy, and practitioner sectors for sustainable interventions in Southern African mountains.

Southern African mountains comprise those situated south of the Congo Rainforest and Lake Rukwa and include the mountainous islands of the western Indian Ocean. Thus, SAMC2025 is targeting Angola, the Comoros, the Democratic Republic of the Congo (southern mountains), Eswatini, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, La Réunion, South Africa, southern Tanzania, Zambia, and Zimbabwe.

The SAMC series is implemented by The Peaks Foundation (a non-profit company). SAMC2025 is held under the patronage of UNESCO.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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