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31 March 2025 | Story Andre Damons | Photo Andre Damons
Alia Datoo-Eliakeney Njau
Alia Datoo from the Mountain Women of the World Network, and Eliakeney Njau, founder and senior mountain guide of Kilimanjaro Wanderwomen Tours, at the Southern African Mountain Conference.

Mountain women play a pivotal role in environmental protection and socio-economic development in mountainous regions and are integral to the sustainability of fragile mountain ecosystems. However, research shows that these women face multiple and diverse challenges, including gender-based discrimination and restricted access to entrepreneurial and educational opportunities.

This research, which provides critical insights into the lives of mountain women, their challenges, and opportunities for empowerment, was presented by Alia Datoo, Founder of Women who Hike-Africa (Kenya) Ltd and part of the Mountain Women of the World Network, at the Second Southern African Mountain Conference (SAMC2025) taking place at the Champagne Sports Resort in the Drakensberg. 

The SAMC events are conceptualised by the Afromontane Research Unit of the University of the Free State (UFS), the African Mountain Research Foundation, and Global Mountain Safeguard Research (GLOMOS) – a joint initiative between Eurac Research and the UNU Institute for Environment and Human Security. SAMC2025 is held under the patronage of UNESCO

Mountain Women of the World is a collaborative network founded in 2020 by non-profit organisation Empowering Women of Nepal, non-profit organisation Feminist Hiking Collective, groups Kilimanjaro Women and las Cholitas Escaladoras de Bolivia, and the enterprises Mujeres a la Cumbre, Women Who Hike-Africa and Topchu Art Group from Kyrgyzstan.

This initiative aims to promote a transnational network of mountain women, to build mountain women's collective feminist leadership, strengthen economic justice, narrate a collective mountaineering story and foreground the collective knowledge and experience of mountain women in protecting mountains.

Datoo said their research underscores the stories and voices of mountain women, highlighting the multiple and diverse challenges they face, particularly in rural areas and within the mountain tourism sector. Despite the differences in geography and culture, many of the challenges mountain women face are strikingly similar, she said. 

 

Greater recognition, resources, and representation for mountain women 

“We did extensive in-person interviews with 313 women across eight mountain nations, including Argentina, Chile, Italy, Kenia, Kyrgyzstan, Bolivia, Nepal, and Tanzania. This research is crucial because it sheds light on the often-overlooked role of mountain women –not just as custodians of their communities but as key contributors to biodiversity, conservation, local economies, and cultural heritage.

“Yet their voices are rarely included in policy-making and development initiatives. By highlighting their stories, struggles, and contributions, this research advocates for greater recognition, resources, and representation for mountain women globally,” said Datoo. 

Through this research, they presented a road map for the empowerment of mountain women, emphasising the need for inclusive policies, enhanced training and educational opportunities, and support for entrepreneurial ventures. By dismantling barriers to equality and amplifying the voices of these women, a more sustainable and inclusive future for mountainous regions can be fostered.

Though there is not a single definitive number of how many women live and work in mountainous areas, as these populations are spread across different continents, each with unique demographics, global estimates suggest that nearly 1 billion people live in mountain regions, with women comprising a significant percentage of this population. Many of these women engage in agriculture, conservation, tourism, and trade, often in conditions of economic hardship, climate vulnerability, and limited access to resources.

 

What the research found 

“Our research revealed that mountain women are not just survivors of hardship – they are architects of resilience, community leaders, and powerful changemakers. Yet, they continue to face systemic barriers that limit their full potential.” 

These women, Datoo continued, shoulder immense responsibilities – as caregivers, food providers, economic contributors, and protectors of cultural heritage – but often without recognition, resources, or decision-making power. Economic exclusion is a significant challenge as many mountain women engage in small-scale farming, trade, and artisanal crafts, yet they lack access to fair markets, financial support, or training opportunities to scale their work.

“Despite limited access to formal education or leadership roles, mountain women have built strong, self-sustaining networks – through women’s groups, cooperative savings, mentorship, and knowledge-sharing. Traditional gender roles and societal norms remain deeply entrenched. These women are not waiting for permission. Whether through grassroots organising, entrepreneurship, or informal leadership, mountain women are already driving change within their communities – often with little external support,” said Datoo.

 

  We must take action to ensure that women in mountain communities have the resources, opportunities, and recognition they deserve for building a more inclusive and resilient future.  


A world without mountain women

According to Datoo, the disappearance or displacement of mountain women would be nothing short of catastrophic – not just for their communities, but for the world. It would mean the loss of an entire ecosystem of knowledge, labour, culture, and resilience that sustains both people and nature.

Mountain women are the keepers of ancestral wisdom in sustainable farming, herbal medicine, textile-making, and survival skills. Without them, irreplaceable traditional knowledge would vanish. Without these women, entire communities would face financial ruin as they economic drivers – from handicrafts and farming to ecotourism and trade.  

Simply put – mountain women are not just participants in their communities; they are the backbone. Their presence is not just beneficial – it is essential to the survival, sustainability, and future of mountain societies.

 

Challenges 

According to Datoo, one key challenge was that many women, particularly from indigenous and rural communities, were accustomed to receiving immediate benefits in exchange for participation. Conducting these interviews required patience, cultural awareness, and a deep sense of respect. 

Some of the key challenges included:

• Language Barriers – Many women spoke indigenous dialects, requiring trusted local interpreters to ensure clarity and accuracy.
• Geographical Access – Some communities were in remote, high-altitude areas, making travel and logistics physically demanding.
• Cultural Sensitivities – In certain societies, women are not traditionally encouraged to share their perspectives openly, so we had to create safe, trust-based environments for dialogue.

• Emotional Depth – Listening to their struggles – whether related to climate hardships, gender inequality, or economic marginalisation – was deeply moving and, at times, heartbreaking. 

 

Action needed 

These studies have provided critical insights into the lives of mountain women; however, research alone is not enough. With this research, we hope to ensure that mountain women are not overlooked but actively included in economic, environmental, and leadership policies at local, national, and global levels.

“We must take action to ensure that women in mountain communities have the resources, opportunities, and recognition they deserve for building a more inclusive and resilient future. Policies need to be strengthened, and women’s contributions recognised through land rights, financial inclusion, and gender-sensitive programmes. 

“Women often serve as primary managers of resources, guardians of biodiversity, and custodians of traditional knowledge. However, entrenched discriminatory social norms continue to restrict their access to strategic resources, leadership roles, and equal opportunities, limiting their potential to act as economic agents and builders of resilience,” said Datoo.  

Global challenges such as economic downturns, climate change, and the lingering effects of COVID-19 have further deepened their vulnerability. Without action, more women will be pushed out of mountain economies, further marginalising their essential contributions.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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