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30 May 2025 | Story Prof Mikateko Mathebula | Photo Supplied
Africa Month Alliance
Pictured (from left to right): Prof Faith Mkwananzi, Dr Kapambwe Mwelwa, Prof Lochner Marais, Prof Chikumbutso Manthalu, and Prof Mikateko Mathebula.

Through collaborative agreements with the University of Malawi and the University of Zambia, the University of the Free State (UFS) has established the Research Alliance for Higher Education in Africa (RAHEdA), a dynamic initiative aimed at enhancing research capacity and partnerships within Sub-Saharan Africa.

The initiative forms part of the UFS’s SARChI Chair in Higher Education and Human Development (HEHD) research programme. 

The collaborative agreements align with the UFS’s Vision 130 strategy in relation to internationalisation, emphasising the important role that intra-African mobility visits play in establishing relationships with universities on the continent. It also fosters knowledge exchange and engagement and allows for careful planning and strategy meetings. 

In 2024, the HEHD hosted Dr Kapambwe Mwelwa, a lecturer in the University of Zambia’s Department of Educational Administration and Policy Studies, and Prof Chikumbutso Manthalu, Head of Higher Education and Professional Development in the University of Malawi’s School of Education, for such a visit. Their engagements included research seminars, a PhD presentation day, and collaborative strategy sessions with UFS academics, including Prof Faith Mkwananzi and Prof Mikateko Mathebula from the UFS’s Centre for Development Support (CDS), who are co-founders of RAHEdA.

“During these discussions, an ambitious but feasible roadmap was laid out for the next three to five years,” Prof Mkwananzi said. “These activities include online workshops for staff and postgraduate students at all partner institutions, and a new webinar series that focuses on profiling, advancing, and celebrating thought leaders, higher education scholars, and scholarship in Africa.” 

The inaugural webinar was held on 21 May 2025. Speaker Prof Siseko Kumalo, Associate Professor at the University of Johannesburg’s Ali Mazrui Centre for Higher Education Studies, spoke on ‘Orality as the Bulwark of the Humanities?’, set the bar high for the webinar series through his compelling and original response to this timely question, as scholars around the world contemplate appropriate responses to the rise and influence of artificial intelligence in higher education teaching, learning, and assessment.

Funding to support RAHEdA has been generously provided by Prof Melanie Walker, Distinguished Professor and SARChI Chair in Higher Education and Human Development.

• For information on how to get involved and for updates on RAHEdA, please contact Prof Mikateko Mathebula at MathebulaM@ufs.ac.za

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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