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12 November 2025 | Story Vuyelwa Nkoi | Photo Supplied
SDG Challenge
Interdisciplinary innovators from the Faculty of Natural and Agricultural Sciences – Njabulo Dlamini, Vuyelwa Nkoi, Hanipher Mili, Gugulethu Nhlapho, and Almaré de Bruin – winners of the 2025 SDG Challenge South Africa.

A dynamic team of students from the University of the Free State (UFS) has secured first place in the 2025 SDG Challenge South Africa – a prestigious competition that unites students and industry partners in addressing real-world issues aligned with the United Nations Sustainable Development Goals (UNSDGs). This outstanding achievement celebrates the creativity, collaboration, and strong commitment of UFS students to building a more sustainable and inclusive future.

Hosted by Soapbox South Africa, the SDG Challenge pairs student teams with industry experts to co-design practical solutions to pressing societal needs. Competing against leading institutions – including the University of Pretoria, University of Zululand, University of Johannesburg, the University of the Witwatersrand, and the University of KwaZulu-Natal – the UFS students distinguished themselves with a community-driven, scalable approach.

The winning UFS team consisted of Almaré de Bruin, Njabulo Dlamini, and Vuyelwa Nkoi from the Department of Sustainable Food Systems and Development, as well as Hanipher Mili and Gugulethu Nhlapho from the Department of Agricultural Economics – reflecting a powerful interdisciplinary collaboration.

 

Innovative Agrihub solution for community sustainability

Partnering with Ivanplats mine, the students developed a holistic solution to reduce food insecurity and promote environmental sustainability in resource-limited communities in Mokopane.

Their innovative project, built around a WhatsApp-based Agrihub, enables agricultural knowledge sharing, market access, and community engagement. The solution included the following:

  • A WhatsApp Agrihub platform for real-time agricultural support
  • An Implementation Manual for community rollout
  • A low-cost irrigation prototype designed for small-scale gardens
  • A scalable model for replication in other communities
  • A final showcase presentation demonstrating its feasibility and long-term impact

To reduce surplus produce waste and create entrepreneurial opportunities, the team also produced value-added products – including pickled beetroot and carrot preserves – in the UFS food lab.

The Agrihub doubles as a community marketplace where residents can sell both fresh produce and recyclables. A R20 subscription fee supports local facilitators and content creators, promoting sustainability and community ownership.

Their project advances multiple UNSDGs, notably Zero Hunger, Responsible Consumption and Production, Climate Action, and Decent Work and Economic Growth.

“This victory is a testament to the calibre of our students and the mentorship they receive,” says Prof JW Swanepoel from the Department of Sustainable Food Systems and Development. “Their innovative thinking and commitment to real-world impact reflect the values of the University of the Free State.”

The UFS team’s success not only underscores their potential as emerging leaders in sustainability, but it also affirms the university’s growing role in driving development and resilience across African communities.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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