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29 October 2025 | Story Tshepo Tsotetsi | Photo Kaleidoscope Studios
EDSA Prestige Awards
From left: Dr Temba Hlasho, Executive Director: Student Affairs; Jane Mpholo, 2025 Student of the Year; and Prof Noluxolo Gcasa, Guest Speaker, at the 2025 EDSA Prestige Awards.

The Division of Student Affairs at the University of the Free State (UFS) brought together students, staff, and senior management on Friday 24 October 2025 for the fourth edition of the Executive Director: Student Affairs (EDSA) Prestige Awards – an evening dedicated to recognising students whose leadership, creativity, and commitment are shaping a more inclusive university.

Held at the Bloemfontein Campus, the ceremony honoured outstanding students across all three campuses who have excelled through academic performance, community engagement, and innovation. From sport and residence life to student governance, counselling, health and wellness, social support, and the Centre for Universal Access and Disability Support, each award reflected the depth of student impact within the university community.

 

A night that belonged to students

Dr Temba Hlasho, Executive Director of Student Affairs, said the awards serve as a reminder of the values that underpin the UFS journey toward Vision 130. “By recognising and rewarding excellence,” he said, “we reinforce the culture of achievement and innovation that drives our students.”

He congratulated the winners for their perseverance, describing them as “dreamers who never give up” – borrowing the words of Nelson Mandela – and encouraged them to remain ambassadors of the university’s spirit of excellence.

Guest speaker Prof Noluxolo Gcaza, Associate Professor from Nelson Mandela University, reflected on the meaning of excellence in her keynote address. “Excellence is a way of being,” she said. “It’s not about recognition at the end – it’s the fruit of your quiet perseverance. Whether your name is called or not, your contribution adds to the living story of this university.”

The highlight of the evening was the announcement of the EDSA Student of the Year, celebrating students who embody global citizenship, academic distinction, leadership, and community engagement.

Jane Mpholo-Mehlape, an Honours in Drama and Theatre Arts student specialising in Theatre for Young Audiences and Directing, earned the top honour. A multi-award-winning theatre-maker, filmmaker, and social entrepreneur, she uses the performing arts to confront social issues, create employment, and mentor young people.

“It feels surreal,” she said after receiving her award. “For years I’ve poured everything into my work, so this recognition affirms that what I’m doing matters… that we are seen.”

Coming from the performing arts, she added, the recognition carries special weight. “People often see performance as just entertainment,” she said. “But art can give people voices and opportunities. This award recognises leadership, transformation, and community – and those are everything that I am.”

Joining her were Thabang Mahlangu, a Human Resource Management student and member of the Shimlas rugby team, who received the first runner-up honours for his contributions to sport, leadership, and community engagement, and Mbalenhle Thungo, a Bachelor of Administration student from the Qwaqwa Campus, who was named second runner-up. Thungo is an entrepreneurial student leader serving as the Deputy Chairperson of the Faculty of Economic and Management Sciences Student Council.

Together, the winners represent the diverse ways in which UFS students continue to demonstrate excellence: not as a goal, but as a way of being that reflects the heart of the institution.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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