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29 October 2025 | Story Tshepo Tsotetsi | Photo Kaleidoscope Studios
EDSA Prestige Awards
From left: Dr Temba Hlasho, Executive Director: Student Affairs; Jane Mpholo, 2025 Student of the Year; and Prof Noluxolo Gcasa, Guest Speaker, at the 2025 EDSA Prestige Awards.

The Division of Student Affairs at the University of the Free State (UFS) brought together students, staff, and senior management on Friday 24 October 2025 for the fourth edition of the Executive Director: Student Affairs (EDSA) Prestige Awards – an evening dedicated to recognising students whose leadership, creativity, and commitment are shaping a more inclusive university.

Held at the Bloemfontein Campus, the ceremony honoured outstanding students across all three campuses who have excelled through academic performance, community engagement, and innovation. From sport and residence life to student governance, counselling, health and wellness, social support, and the Centre for Universal Access and Disability Support, each award reflected the depth of student impact within the university community.

 

A night that belonged to students

Dr Temba Hlasho, Executive Director of Student Affairs, said the awards serve as a reminder of the values that underpin the UFS journey toward Vision 130. “By recognising and rewarding excellence,” he said, “we reinforce the culture of achievement and innovation that drives our students.”

He congratulated the winners for their perseverance, describing them as “dreamers who never give up” – borrowing the words of Nelson Mandela – and encouraged them to remain ambassadors of the university’s spirit of excellence.

Guest speaker Prof Noluxolo Gcaza, Associate Professor from Nelson Mandela University, reflected on the meaning of excellence in her keynote address. “Excellence is a way of being,” she said. “It’s not about recognition at the end – it’s the fruit of your quiet perseverance. Whether your name is called or not, your contribution adds to the living story of this university.”

The highlight of the evening was the announcement of the EDSA Student of the Year, celebrating students who embody global citizenship, academic distinction, leadership, and community engagement.

Jane Mpholo-Mehlape, an Honours in Drama and Theatre Arts student specialising in Theatre for Young Audiences and Directing, earned the top honour. A multi-award-winning theatre-maker, filmmaker, and social entrepreneur, she uses the performing arts to confront social issues, create employment, and mentor young people.

“It feels surreal,” she said after receiving her award. “For years I’ve poured everything into my work, so this recognition affirms that what I’m doing matters… that we are seen.”

Coming from the performing arts, she added, the recognition carries special weight. “People often see performance as just entertainment,” she said. “But art can give people voices and opportunities. This award recognises leadership, transformation, and community – and those are everything that I am.”

Joining her were Thabang Mahlangu, a Human Resource Management student and member of the Shimlas rugby team, who received the first runner-up honours for his contributions to sport, leadership, and community engagement, and Mbalenhle Thungo, a Bachelor of Administration student from the Qwaqwa Campus, who was named second runner-up. Thungo is an entrepreneurial student leader serving as the Deputy Chairperson of the Faculty of Economic and Management Sciences Student Council.

Together, the winners represent the diverse ways in which UFS students continue to demonstrate excellence: not as a goal, but as a way of being that reflects the heart of the institution.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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