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24 October 2025 | Story Onthatile Tikoe | Photo Supplied
Residence Committee
From left: Nhlanhla Simelane, outgoing Prime of House Imperium and incoming Prime of Primes for West College; Matiya Mokhoyoa, outgoing Vice-Prime and incoming Prime of Vishuis; Morongoa Tlhoaele, outgoing Vice-Prime of House Imperium and incoming Prime of House Imperium; and Genius Bhila, outgoing Prime of House Imperium. The group participated in the 2024/25 Year-End Conversation talks, reflecting on a year of service, growth, and sustainable impact within the student community.

As the 2024/25 Residence Committees conclude their term, the annual Year-End Conversation talks, hosted by the Department of Housing and Residence Affairs, provided a platform for reflection, recognition, and renewal. The discussions captured the essence of student leadership at the University of the Free State (UFS): a commitment to service, growth, and lasting societal impact.

According to Dr Nokuthula Tlalajoe-Mokhatla, Academic Head and Senior Lecturer in the Division of Student Learning and Development, and Faculty Coordinator for the Faculty Student Council, the year has been one defined by meaningful collaboration. “The best thing that happened this year was when the leadership of House Abraham Fischer-Boetapele extended goodwill to the leadership of House Imperium through intentional outreaches and collaborations,” she shared. “It was a beautiful relationship that words cannot even begin to explain.”

 

Building impact through collaboration

The partnership between the two residences exemplifies the spirit of cooperation that underpins student leadership at the UFS. Their initiatives included impactful community projects, such as hosting cooking demonstrations to create awareness around high salt intake and engaging in plans to host a fun run promoting prostate cancer awareness.

“These projects go beyond fulfilling excellence criteria,” Dr Tlalajoe-Mokhatla explained. “They speak to taking up a responsibility that is bigger than us. Their impact is worth pursuing because they foster a sense of community not only among students but also within society.”

The projects reflect the UFS’s commitment to engaged scholarship, where learning transcends the classroom and contributes to real-world change.

 

Sustainability and long-term vision

To ensure sustainability, the residences have established collaborations with Prof Matthew Benedict from the Department of Family Medicine and Dr Lucia Meko, Head of the Department of Nutrition and Dietetics, who both play vital roles in strengthening the continuity of these health-focused initiatives.

Dr Tlalajoe-Mokhatla also highlighted the valuable contribution of Benedict Mochesela, Residence Head of the Vishuis Residence Council (RC) team. “Credit should be given to Mochesela, as all of the work by the Vishuis RC team happened under his guidance,” she said. “The legacy projects serve as a foundation for continuity. By expanding our partnerships, we ensure that these initiatives grow on a larger scale and remain relevant.”

 

Leadership and lifelong learning

Reflecting on the personal and professional growth of residence leaders, Dr Tlalajoe-Mokhatla highlighted communication, teamwork, and time management as the most notable developments. “Leadership goes beyond showing up for the job you are assigned to do,” she said. “It is a platform to showcase passion, engage communities, and contribute meaningfully to society.”

As new residence councils prepare to take up the mantle, her message is one of openness and adaptability. “Being rigid in your way of doing things stunts growth,” she concluded. “Through collaboration, agility, and kindness, anything is possible.”

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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