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24 October 2025 | Story Onthatile Tikoe | Photo Supplied
Residence Committee
From left: Nhlanhla Simelane, outgoing Prime of House Imperium and incoming Prime of Primes for West College; Matiya Mokhoyoa, outgoing Vice-Prime and incoming Prime of Vishuis; Morongoa Tlhoaele, outgoing Vice-Prime of House Imperium and incoming Prime of House Imperium; and Genius Bhila, outgoing Prime of House Imperium. The group participated in the 2024/25 Year-End Conversation talks, reflecting on a year of service, growth, and sustainable impact within the student community.

As the 2024/25 Residence Committees conclude their term, the annual Year-End Conversation talks, hosted by the Department of Housing and Residence Affairs, provided a platform for reflection, recognition, and renewal. The discussions captured the essence of student leadership at the University of the Free State (UFS): a commitment to service, growth, and lasting societal impact.

According to Dr Nokuthula Tlalajoe-Mokhatla, Academic Head and Senior Lecturer in the Division of Student Learning and Development, and Faculty Coordinator for the Faculty Student Council, the year has been one defined by meaningful collaboration. “The best thing that happened this year was when the leadership of House Abraham Fischer-Boetapele extended goodwill to the leadership of House Imperium through intentional outreaches and collaborations,” she shared. “It was a beautiful relationship that words cannot even begin to explain.”

 

Building impact through collaboration

The partnership between the two residences exemplifies the spirit of cooperation that underpins student leadership at the UFS. Their initiatives included impactful community projects, such as hosting cooking demonstrations to create awareness around high salt intake and engaging in plans to host a fun run promoting prostate cancer awareness.

“These projects go beyond fulfilling excellence criteria,” Dr Tlalajoe-Mokhatla explained. “They speak to taking up a responsibility that is bigger than us. Their impact is worth pursuing because they foster a sense of community not only among students but also within society.”

The projects reflect the UFS’s commitment to engaged scholarship, where learning transcends the classroom and contributes to real-world change.

 

Sustainability and long-term vision

To ensure sustainability, the residences have established collaborations with Prof Matthew Benedict from the Department of Family Medicine and Dr Lucia Meko, Head of the Department of Nutrition and Dietetics, who both play vital roles in strengthening the continuity of these health-focused initiatives.

Dr Tlalajoe-Mokhatla also highlighted the valuable contribution of Benedict Mochesela, Residence Head of the Vishuis Residence Council (RC) team. “Credit should be given to Mochesela, as all of the work by the Vishuis RC team happened under his guidance,” she said. “The legacy projects serve as a foundation for continuity. By expanding our partnerships, we ensure that these initiatives grow on a larger scale and remain relevant.”

 

Leadership and lifelong learning

Reflecting on the personal and professional growth of residence leaders, Dr Tlalajoe-Mokhatla highlighted communication, teamwork, and time management as the most notable developments. “Leadership goes beyond showing up for the job you are assigned to do,” she said. “It is a platform to showcase passion, engage communities, and contribute meaningfully to society.”

As new residence councils prepare to take up the mantle, her message is one of openness and adaptability. “Being rigid in your way of doing things stunts growth,” she concluded. “Through collaboration, agility, and kindness, anything is possible.”

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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