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24 October 2025 | Story Onthatile Tikoe | Photo Supplied
Residence Committee
From left: Nhlanhla Simelane, outgoing Prime of House Imperium and incoming Prime of Primes for West College; Matiya Mokhoyoa, outgoing Vice-Prime and incoming Prime of Vishuis; Morongoa Tlhoaele, outgoing Vice-Prime of House Imperium and incoming Prime of House Imperium; and Genius Bhila, outgoing Prime of House Imperium. The group participated in the 2024/25 Year-End Conversation talks, reflecting on a year of service, growth, and sustainable impact within the student community.

As the 2024/25 Residence Committees conclude their term, the annual Year-End Conversation talks, hosted by the Department of Housing and Residence Affairs, provided a platform for reflection, recognition, and renewal. The discussions captured the essence of student leadership at the University of the Free State (UFS): a commitment to service, growth, and lasting societal impact.

According to Dr Nokuthula Tlalajoe-Mokhatla, Academic Head and Senior Lecturer in the Division of Student Learning and Development, and Faculty Coordinator for the Faculty Student Council, the year has been one defined by meaningful collaboration. “The best thing that happened this year was when the leadership of House Abraham Fischer-Boetapele extended goodwill to the leadership of House Imperium through intentional outreaches and collaborations,” she shared. “It was a beautiful relationship that words cannot even begin to explain.”

 

Building impact through collaboration

The partnership between the two residences exemplifies the spirit of cooperation that underpins student leadership at the UFS. Their initiatives included impactful community projects, such as hosting cooking demonstrations to create awareness around high salt intake and engaging in plans to host a fun run promoting prostate cancer awareness.

“These projects go beyond fulfilling excellence criteria,” Dr Tlalajoe-Mokhatla explained. “They speak to taking up a responsibility that is bigger than us. Their impact is worth pursuing because they foster a sense of community not only among students but also within society.”

The projects reflect the UFS’s commitment to engaged scholarship, where learning transcends the classroom and contributes to real-world change.

 

Sustainability and long-term vision

To ensure sustainability, the residences have established collaborations with Prof Matthew Benedict from the Department of Family Medicine and Dr Lucia Meko, Head of the Department of Nutrition and Dietetics, who both play vital roles in strengthening the continuity of these health-focused initiatives.

Dr Tlalajoe-Mokhatla also highlighted the valuable contribution of Benedict Mochesela, Residence Head of the Vishuis Residence Council (RC) team. “Credit should be given to Mochesela, as all of the work by the Vishuis RC team happened under his guidance,” she said. “The legacy projects serve as a foundation for continuity. By expanding our partnerships, we ensure that these initiatives grow on a larger scale and remain relevant.”

 

Leadership and lifelong learning

Reflecting on the personal and professional growth of residence leaders, Dr Tlalajoe-Mokhatla highlighted communication, teamwork, and time management as the most notable developments. “Leadership goes beyond showing up for the job you are assigned to do,” she said. “It is a platform to showcase passion, engage communities, and contribute meaningfully to society.”

As new residence councils prepare to take up the mantle, her message is one of openness and adaptability. “Being rigid in your way of doing things stunts growth,” she concluded. “Through collaboration, agility, and kindness, anything is possible.”

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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