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13 October 2025 | Story Leonie Bolleurs | Photo Anja Aucamp
Food Environment
Students at the UFS are making daily food choices under tight budgets. The 2025 Food Environment Survey by the Department of Nutrition and Dietetics sheds light on these challenges.

What’s for dinner? For most students, that question is about more than taste. It’s about budgets, storage space, time, and whether the food will even last until tomorrow. At the University of the Free State (UFS), researchers have been listening closely to students’ experiences, and the results tell a powerful story.

Earlier surveys in 2020 and 2022 showed that many UFS students struggle with food insecurity and that hunger is linked to academic performance. Now, the new 2025 UFS Food Environment Survey digs deeper, providing fresh data on how students plan, shop, store and stretch their food.

The release comes at the perfect moment: the world is about to mark World Food Day on 16 October 2025 under the theme, Hand in Hand for Better Foods and a Better Future. At the UFS, that spirit of “hand in hand” is already at work through the Eat & Succeed programme and the efforts of the Food Environment Task Committee (FETC), the Department of Nutrition and Dietetics, the Food Environment Office, the Department of Sustainable Food Systems and Development, and the Division of Student Affairs’ vegetable tunnels where academic and support staff are working together to build a healthier, more supportive food environment.

 

Navigating food choices on a tight budget 

Led by Prof Louise van den Berg, Associate Professor from the Department of Nutrition and Dietetics, the 2025 survey received replies from 1 586 undergraduates, a group that reflects the student body. The findings confirm what many already know: students are resourceful, but they’re also facing real challenges.

On average, students eat from three food groups a day, instead of the recommended five. Many skip on protective foods like fruit, vegetables and dairy; not because they don’t want them, but because they’re harder to afford or to keep fresh. Almost a third of students don’t have a fridge, and those who do often share small spaces. That means foods like milk, cheese, yoghurt, fruit and vegetables can go off in just a day or two. For students living on tight NSFAS budgets, buying fresh food often feels like a gamble. She says the risk of food spoiling often outweighs the benefit of buying it at all.

Shopping habits reflect these pressures too. Many students shop only once or twice a month, favouring shelf-stable foods like maize meal, noodles, and canned goods. “While such foods can fill stomachs and stretch budgets, they do not provide the same balance of nutrients as diets that regularly include fresh produce, lean proteins, and dairy,” comments Prof Van Den Berg.

She continues, pointing out another finding: when buying food on campus, students place price and convenience above everything else. “This highlights not a lack of interest in eating healthily, but rather the practical decisions students must make every day with limited money, limited time, and limited storage.”

Still, it’s not all bad news. The survey shows that most students are already making smart choices by limiting sugary drinks and salty snacks. The main gap is simply access to affordable, perishable foods that boost health and concentration.

That’s where the UFS initiatives come in. The Department of Nutrition and Dietetics, the FETC, and the Food Environment Office are working to raise awareness through programmes such as Eat & Succeed by sharing practical shopping tips, affordable healthy options, and exploring ways to improve access to safe food storage on campus. Prof Van Den Berg also believes that small, practical changes, such as making fruit and vegetables more available at fair prices, or helping students to learn how to stretch groceries further, can have a big impact on student wellbeing.

 

Supporting students to eat well and succeed

The results of the latest survey show that our students aren’t careless with their diets. They’re doing the best they can with what they have. “Our job is to make it easier for them to ensure that they can purchase affordable, portion-sized fruit, vegetables and dairy products without worrying about storage or spoilage. Such initiatives would help bridge the gap between financial constraints and the need for protective foods in students’ diets,” says Prof Van den Berg.

At the end of the day, the 2025 Food Environment Survey is about more than statistics only. It’s about listening to students, understanding their daily struggles, and finding real solutions, because when students have the right fuel, they have a much better chance of succeeding; both in the classroom and in life.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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