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04 September 2025 | Story Lilitha Dingwayo | Photo Lunga Luthuli
Bibi Essop
Bibi Essop, newly elected Universal Access Officer of the Bloemfontein Campus CSRC, celebrates her election as a representative of CUADS and students living with disabilities at the UFS.

The University of the Free State (UFS) community proudly celebrates the appointment of Bibi Essop as the newly elected Campus Student Representative Council Universal Access Officer on the Bloemfontein Campus – a role of immense importance for inclusivity, representation, and student advocacy.

Living with brittle bone syndrome, Essop brings both personal insight and leadership to her portfolio, representing the Centre for Universal Access and Disability Support (CUADS). Her election is not only a personal milestone but also a testament to the university’s growing recognition of the importance of visible leadership by students with disabilities.

By stepping into this position, Essop embodies the empowerment of students who navigate both academic life and unique personal challenges. “This is the pinnacle of my achievements this year, as I have been working towards this for the past three to four years,” she says.

She emphasises that her first priority was to understand the needs of the community she represents. “I had to make sure I know the people I represent, which gave me the opportunity to learn about the other four cohorts on our campus: students with visual impairment, hearing impairment, and learning difficulties, since I am a part of the mobility impairment cohort,” she explains.

The role of Universal Access Officer is vital in ensuring that the needs of students with disabilities remain central to discussions about inclusivity, campus infrastructure, and academic support. Essop is determined to challenge misconceptions about the position. 

“Many people assume my portfolio is restricted to CUADS students only, whereas it is so diverse that it needs to be incorporated in every other portfolio. Accessibility at every event is essential for students living with disabilities,” she says. “Many students do not attend events because they presume that they will not be accommodated.” 

Looking beyond academics, Essop hopes to work closely with fellow CSRC members to ensure inclusivity across all aspects of student life. One initiative she is particularly excited about is Casual Day on 5 September 2025 - a celebration of different disabilities aimed at fostering awareness, education, and integration among all students. 

“The CSRC has reach and influence across all three campuses. By partnering with them, CUADS can amplify its work, ensure consistent messaging, and create opportunities for engagement that are student-driven. This collaboration allows us to step outside of formal support channels and become part of broader campus conversations, events, and initiatives,” says Mosa Moerane who is the liaison, advocacy and awareness officer for CUADS. 

Moerane explains that there are differences in challenges faced by students with disabilities on three campuses. “Bloemfontein, being the largest campus, often presents challenges around scale- serving a higher number of students with diverse needs. South Campus has its own dynamics, with many first-year students who may still be navigating disclosure and adjustment. Qwaqwa students face unique geographical and infrastructural challenges. CUADS responds by tailoring support through assistive technology, academic accommodations, or advocacy for improved accessibility while keeping the student’s lived experience at the centre,” said Moerane.

“The aim is always to make students in Qwaqwa and South Campuses feel as included as those in Bloemfontein. Also having offices at South Campus and Qwaqwa Campus with CUADS Coordinators assists in ensuring that our students are supported similarly to those on Bloemfontein Campus,” she added.

As UFS continues its journey towards greater inclusivity, Essop’s appointment serves as a reminder of the importance of representation across all student cohorts. It affirms that every voice, regardless of background or circumstance, deserves to be heard.

The university congratulates Bibi Essop on this well-deserved achievement. Her leadership represents a step towards ensuring that universal access is not just a policy, but a lived reality for all UFS students. 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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