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UFS to offer agricultural engineering, as well as Africa’s first postgraduate ecological engineering sciences degrees

01 September 2025 | Story Martinette Brits | Photo Supplied

For the first time, the University of the Free State (UFS) will be offering a full four-year engineering degree. From 2026, the Faculty of Natural and Agricultural Sciences will present the Bachelor of Engineering (BEng) in Agricultural and Biosystems Engineering, alongside new PhD and MSc degrees in Ecological and Nature-based Engineering Sciences – the first postgraduate qualifications of their kind on the African continent. Together, these programmes strengthen the university’s role in addressing some of the world’s most pressing and complex sustainability challenges.

Louis Lagrange, BEng Project Manager, describes the new undergraduate degree as a milestone for the university: “It will be the first full engineering degree presented by the UFS, and it directly targets the pressing water–food–energy nexus. It combines hard-core engineering and precision farming digital skills with the living world of biosystems to develop regenerative and environmentally sustainable food production systems.”

The BEng degree is endorsed by the Engineering Council of South Africa (ECSA) and approved by the South African Qualifications Authority (SAQA). It is designed to prepare students for the full agricultural engineering design process – from identifying and evaluating challenges, to designing, implementing, and testing sustainable solutions. Students will also be able to specialise through electives in animal production, horticulture, or open land crop production.

Lagrange explains that the programme offers students hands-on engagement from the start. “They will gain experience in agricultural mechanisations such as drones and GIS, water and irrigation systems, soil and environmental stewardship, renewable energy including solar and biofuels, precision agriculture, data-driven smart farming, and food processing.”

BEng graduates will be well positioned for diverse careers, ranging from agricultural/biosystems engineer, irrigation and water resource engineer, smart farming specialist, and food processing engineer to roles in mechanisation, soil conservation, animal husbandry, and energy conversion. Employers include agribusinesses, consulting engineers, environmental firms, government agencies, and research organisations.

According to Dr Jacques Maritz, Head of Engineering Sciences, “Our BSc, MSc, and PhD graduates will be uniquely positioned as ecological engineering scientists who can also branch out to advanced sustainability analysts, computational sustainability professionals, or nature-based complexity scientists who will have the future-proof skill of solving complex sustainability challenges in interdisciplinary teams by using some of the most advanced technology. On the horizon – an NQF 8 postgraduate diploma (PGDip) in Ecological and Nature-based Engineering Sciences to academically link undergraduate students to postgraduate studies.”

Postgraduate degrees: advancing ecological engineering

Alongside this undergraduate development and the existing BSc specialising in Physics with Engineering Subjects, the UFS is also introducing new postgraduate degrees in Ecological and Nature-based Engineering Sciences. “These are the first qualifications of their kind on the African continent and are endorsed by the International Ecological Engineering Society (IEES) and the Ecological Engineering Institute of Africa (EEIA),” explains Dr Maritz.

Dr Maritz explains: “Ecological engineering applies ecological and complexity science principles to design and restore sustainable ecosystems that integrate human society with the natural environment. These programmes will also strengthen work-integrated learning at the UFS, preparing graduates to address climate resilience, scientifically led biodiversity restoration, pollution remediation through data-driven interventions, and sustainable complex systems development.”

The postgraduate programmes are linked to the UFS’ growing research agenda, which includes plans for a biomass production facility at the UFS Industrial Park to advance scientific circular economy solutions, sustainable energy, and bio-inspired technologies. They also engage with cutting-edge fields such as extreme ecological engineering – creating new ecological functionality in severely degraded environments – and industrial ecological engineering, which reimagines the built environment through green construction materials, circular economy practices, and innovations such as 3D-printed green concrete.

Both Lagrange and Dr Maritz emphasise that these qualifications reflect the UFS’ Vision 130 commitment to being research-led, student-centred, and regionally engaged. They agree that the new programmes are ideally suited for students who want to combine engineering, science, and nature with emerging technologies, while pursuing careers that make a real impact on sustainability in South Africa and beyond.

News Archive

Code-switching, tokenism and consumerism in print advertising

2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

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