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28 November 2019 | Story Leonie Bolleurs
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Dr Sandy-Lynn Steenhuisen and Ruth Cozien at a spot high up in the Maloti-Drakensberg World Heritage Site, close to Sentinel Peak, photographing a Drakensberg crag lizard underneath the leaves of the ‘Hidden Flower’.

Flowers high up in the Maloti-Drakensberg World Heritage Site made world news when it was discovered that the Drakensberg Crag Lizard is their sole pollinator. 

This first for continental Africa – a plant being pollinated by a lizard – is a discovery by a research group including Dr Sandy-Lynn Steenhuisen, Senior Lecturer in the Department of Plant Sciences and affiliate of the Afromontane Research Unit (ARU) at the Qwaqwa Campus of the University of the Free State (UFS), in collaboration with Dr Timo van der Niet, Prof Steven Johnson, and project leader Ruth Cozien, all from the Pollination Ecology Research Laboratory and Centre for Functional Biodiversity at the University of KwaZulu-Natal.

Besides their work being published in popular news here in South Africa (including an isiZulu article), it has also received coverage in, among others, Belgium, Canada, the Netherlands, and the United States of America. 

Is it a bee, a bird, perhaps a mouse?

‘Hidden Flower’, true to its name, is a plant species with flowers hidden at ground level, underneath the leaves of the plant. Like the leaves, the flowers are also green. With the flowers filled with nectar (up to 1 ml per plant) and strongly scented, one concludes that, just as with other flowers, these flowers must be visited by a pollinator. Is it a bee, is it a bird, perhaps a mouse/non-flying mammal?

According to Dr Steenhuisen, who was brought into the project because of her experience with rodents pollinating proteas, many plants are adapted to attract and be pollinated by a specific animal. They attract their pollinators using particular scents and colours and reward them for their service with, for example, nectar, oil, fragrance, and sometimes even shelter. 

The ‘Hidden Flower’ initially had the group of researchers thinking that it was being pollinated by a non-flying mammal. “Everything about the plant made it look like it should be mammal-pollinated,” Dr Steenhuisen said. 

They investigated all options, using several techniques to assess the contribution of different possible animals to set seed. To further assist them in their quest to find the true pollinator, the team put up motion cameras that recorded activity in the area of the ‘Hidden Flower’. 

Great was their surprise when studying the video material after a week of fieldwork in the mountains, finding shy lizards dipping their snouts in the ‘Hidden Flower’ and lapping up the nectar.

Dr Steenhuisen described this discovery as completely bizarre, exciting, and fascinating. 

To make 100% sure that lizards are pollinating the ‘Hidden Flower’, these animals were excluded from the plants. Results published in a paper in Ecology showed that when the lizards were experimentally excluded from the plants, the number of seeds produced dropped dramatically by almost 95%. This finding helped to further prove their discovery. 

Strong scent and bright orange colour attract

The team researched the new phenomenon and found that although flower visitation by lizards is not unknown, it occurs almost exclusively on oceanic islands. Cozien says one should keep in mind that mountains are like sky islands and might therefore have similarities with oceanic islands in terms of their ecology.

The strong scent and the touch of orange at the base of the inside of the flowers is believed to play an important role in attracting lizards. The little lizard may recognise the spots of orange inside the flowers which resemble the orange colour of a male lizard in mating season, attracting females. Lured by the strong scent and the orange spots, the reptiles stick their snouts into the flower in search of nectar, pollinating the ‘Hidden Flower’; thus, making sure that this flower will continue to grow on the slopes of Sentinel Peak in the Maloti Drakensberg range. 

This research finding on lizard pollination, which reads almost like a fairy tale with its islands, hidden flowers, nectar from the gods, and little dragons, shows that there are still many unknown and surprising interactions that need to be discovered and conserved to ensure a healthy ecological system. 

The research findings of this study were published in April 2019. 

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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