The Department of Communication Science is home to two dynamic undergraduate qualifications, namely BA (Integrated Organisational Communication) and BA (Journalism). Students may register for any of these programmes if they meet the general requirements to be admitted to the University of the Free State. Both programmes require at least three years of full-time study. More information about the specific degrees is available in the Rulebook of the Faculty of Humanities.

BA (Integrated Organisational Communication)

The BA (Integrated Organisational Communication) programme equips students with in-depth knowledge of Integrated Organisational Communication as a contemporary approach to communication in organisations and involves the planning, management and integration of corporate communication, marketing communication and managerial communication. The purpose of the programme is to educate students to become skilled practitioners in organisational communication, strategic communication or marketing communication. Students will be able to seek employment in the strategic communication sections of an organisation with focus on internal communication activities such as media liaison, internal publications, management of internal social media platforms, and strategic communication strategies to build and enhance the corporate reputation of an institution. Students who prefer marketing communication could build a career in brand management, advertising, public relations or digital media management.

BA (Journalism)

The BA (Journalism) programme is aimed at training journalists for the unique circumstances of a society in transition. This is achieved through equipping students with the required theoretical and practical knowledge of the practice of journalism. The purpose of the programme is to equip students to work as journalists – with specific knowledge of the South African context and the requirements of a transitional society – in various media contexts and across platforms.