Qualification: Ph.D (Communication science) Programme Director: Programme for Communication Professions
Available on request
Brand Management - Brand management entails the strategic processes regarding a brand in order to develop and sustain brand equity. The components of branding, i.e. brand identity, image and positioning typically form part of this field of study. Integrated Marketing Communication - The holistic approach to the management of contact between stakeholders and a brand/company is the essence of IMC. The marketing communication mix (advertising, public relations, personal selling, direct marketing, sponsorships and sales promotions) all form part of the study of IMC. Integrated Communication - Integrated Communication comprises three interrelated field, namely corporate communication, leadership communication and marketing communication. IC entails the integration and strategic management of these disciplines to promote a company and/or brand.
T: +27 51 401 2240 or humanities@ufs.ac.za Postgraduate: Marizanne Cloete: +27 51 401 2592 Undergraduate: Neliswa Motebang: +27 51 401 2536Phyllis Masilo: +27 51 401 9683Thandeka Deeuw: +27 51 401 5460
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