Dr Dalme Mulder
Position
Senior Lecturer
Department
Communication Science
Address
TLG 203
Communication Science
IB 31
Telephone
051 4012975
Office
Theology Building 203
Information

Short CV

Qualification:

Ph.D (Communication science)
Programme Director: Programme for Communication Professions

Publications (Short List)

Available on request

Area(s) of Interest

Brand Management - Brand management entails the strategic processes regarding a brand in order to develop and sustain brand equity. The components of branding, i.e. brand identity, image and positioning typically form part of this field of study.

Integrated Marketing Communication - The holistic approach to the management of contact between stakeholders and a brand/company is the essence of IMC. The marketing communication mix (advertising, public relations, personal selling, direct marketing, sponsorships and sales promotions) all form part of the study of IMC.

Integrated Communication - Integrated Communication comprises three interrelated field, namely corporate communication, leadership communication and marketing communication. IC entails the integration and strategic management of these disciplines to promote a company and/or brand.


FACULTY CONTACT

T: +27 51 401 2240 or humanities@ufs.ac.za

Postgraduate:
Marizanne Cloete: +27 51 401 2592

Undergraduate:
Katlego Mabulana: +27 51 401 2495
Juanita Hlongwane: +27 51 401 3269

Humanities photo next to contact block

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