Consumer science is a diverse discipline addressing various aspects of basic human needs. It explores an individual’s behaviour in relation to food, clothing, textiles, housing, nutrition and food security.

Students in this dynamic curriculum become part of a growing research community, built on the understanding of consumer behaviour and the motivation behind individual and family decision-making regarding their basic needs.

In the diverse environment of South Africa’s cultural rich population and the inherent changed consumer market, understanding consumers and their behaviours are of utmost importance.

Together with the impact of globalisation, the needs and desires of consumers are continuously evolving. This places additional emphasis on the unique role of the consumer scientist to develop in addressing these changing consumer needs.

HONOURS DEGREE IN CONSUMER SCIENCE

The one-year Bachelor of Science Honours majoring in Consumer Science is a full-time course. However, students can complete this qualification part-time over two years. The composition of the student’s curriculum and optional courses will be determined at the beginning of each year in consultation with the Academic Department Head.  

The following admission requirements apply as stated in the NAS Rule Book 2024:

• Consumer Science degree or relevant NQF exit level 7 qualification.
• A minimum average of 60% must be obtained in the final year of study.
• The student must prove to the Academic Department Head that he/she has adequate knowledge to justify admission to the programme.

MASTER'S DEGREE IN CONSUMER SCIENCE

The Master of Science majoring in Consumer Science is a research-based qualification. The student, with the assistance of study leaders will work on a dissertation. The programme requires a minimum of one year (full time) and a maximum of three years (part-time) for completion. 

The following admission requirements apply as stated in the NAS Rule Book 2024:

• All Master’s Degrees are selection programmes and admission to these degrees is subject to approval of the Academic Department Head.
• A student who wishes to enrol for the degree must have an applicable NQF-level 8 qualification and applicable studies, and/or practical experience.

Prospective students can apply online for admission to the Master of Science majoring in Consumer Science. 

PhD IN CONSUMER SCIENCE

The Doctorate in Consumer Science aims to increase the capacity of the students to develop their own vies on consumer science, in addition to creating intervention programmes directed at consumer education.

The following admission requirements apply as stated in the NAS Rule Book 2024:

• All PhD degrees are selection programmes and admission to these degrees is subject to approval by the Academic Department Head.
• The PhD applicant must have a Master’s Degree or equivalent NQF Exit Level 9 qualification.

Prospective students can apply online for admission to the PhD programme.