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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

BAccHons students achieve A+ rating in ITC exams

2017-09-07

The lecturers of the 2016 BAccHons class: Liesel Botha,
Prof Alta Koekemoer, Prof Cobus Rossouw, Mr Kobus Swanepoel,
Dr Cornelie Crous, Prof Hentie van Wyk, and Mr Shaun Watson.
Photo: Supplied

The 2016 BAccHons students in the School of Accountancy at the University of the Free State achieved a 96% pass rate in the 2017 Initial Test of Competence (ITC) examinations of the South African Institute of Chartered Accountants (SAICA). The ITC examinations took place in January and June, and of the 49 students that partook in the examinations, 47 passed.

Prof Hentie van Wyk, Programme Director of the School of Accountancy, said with these results, the School of Accountancy ranks among the top accountancy institutions in South Africa. “The UFS is one of 14 accredited universities offering the SAICA-accredited programme,” he said.

New teaching model a success
A new teaching and learning module, which was introduced by the School of Accountancy in 2013, seemed to have fuelled the success of the students, as it is now more learner-centred and introduced more structured support to students.

The same strategies will be followed for the current 2017 intake. “We achieved an average pass rate of 84.8% over the past five years and if we can build on that, it will be an achievement of note,” says Prof Van Wyk. However, students should understand that much of these achievements are in their own hands. “After leaving the UFS, they must continue with the preparations for the ITC examinations in order to guarantee their success. The ball is actually in the students’ court,” he said.

Of the African students, 91% were successful in the national examinations, while 100% of the Thuthuka bursary students passed. The average pass rate for the past five years is as follows:

2016 96%
2015 72%
2014 80%
2013 84%
2012 92%.

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