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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Department celebrates 50th anniversary
2009-03-25

 
The first Departmental Head and the subsequent Departmental Chairpersons at the dinner on 14 March this year. From left: Proff Bernard Prior (1991-1998), Piet Lategan (1962-1990), Derek Litthauer (1998-2002) and James du Preez (2002-). These are all the Heads/Chairpersons of the Department since its founding in 1959, with the exception of Prof Hans Potgieter who acted as Head during 1959-1962.
Photo: Stephen Collett
 
Department celebrates 50th anniversary

On 13 March the Department Microbial, Biochemical and Food Biotechnology at the University of the Free State (UFS) celebrated its 50th anniversary in a splendid fashion with a lecture entitled, The origin of life: Exactly how did life begin? as part of the Darwin commemorative lecture series, followed by a reunion of current and former staff members and postgraduate students of the department with a barbeque on the following day.

The proceedings were concluded on 14 March with a gala dinner in die Centenary Complex at the UFS attended by 153 staff members, post-graduate students (current and former) and other guests. During the dinner the guests were treated to a presentation of historical photos of the founding and development of the department. Currently the department is one of the largest departments in the Faculty of Natural and Agricultural Sciences in respect of the number of staff members and students as well as research outputs. This is the result of entrepreneurial actions to increase student numbers and research activities, as well as the merging with the smaller Department of Biochemistry in 1988 and more recently with the Department of Food Science in 2002. The department comprises 20 academics, 24 support staff and 65 postgraduate students. It also boasts 12 lecturers with ratings from the National Research Foundation (NRF), which include three academics with a B-rating, an indication of international recognition for their research. The department has the largest number of lecturers with an NRF-rating at the UFS. 

“It was interesting to learn during the reunion of the variety of professions occupied by former students of the department, i.e. at other tertiary educational institutions, the CSSIR, SAPPI, Sasol and a multitude of other industries, as well as at research institutions in the USA and Australia,” said Prof. James du Preez, Head of the Department.

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