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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS awards honorary degree to Justice Richard Goldstone
2012-01-26

 
Justice Richard Goldstone

A huge honour will be bestowed upon the University of the Free State (UFS) when the world renowned Justice Richard Goldstone will be receiving an honorary degree at the official opening of our university.

The Doctor of Laws (honoris causa) degree will be conferred on Justice Goldstone on Friday 3 February 2012 at 10:00 on our Bloemfontein Campus.

Mr Richard Freedman, Director of the South African Holocaust and Genocide Foundation, and Judge Mahube Molemela, Justice of the Free State High Court, are amongst the prominent figures expected to attend this event.

Justice Goldstone served in the Constitutional Court from 1995 to 2003. Prior to that, he was a judge of the High Court and from 1989 a judge of the Supreme Court of Appeal. From 1994 to 1996 he was the first Chief Prosecutor of the United Nations Criminal Tribunals for the former Yugoslavia and Rwanda. He is presently a Senior Fellow at the Jackson Institute at Yale University in the United States. Over the past 18 years he has become a leading expert on international criminal law.

Prof. Neels Swanepoel, Head of the Department of Law of Procedure and Law of Evidence, said the faculty is proud to honour Judge Richard Goldstone for his outstanding legal career and in particular for his contribution to the development of international criminal justice.

“As Chief Prosecutor for both the International Criminal Tribunal for the former Yugoslavia (ICTY) as well as the International Criminal Tribunal for Rwanda (ICTR), he has contributed to precedent-setting judgments on genocide, war crimes and crimes against humanity. His publications on various aspects of International Criminal Justice have contributed towards the stage where those bearing the greatest responsibility for human and humanitarian rights violations, will face justice.”

Prof. Swanepoel says judge Goldstone has contributed towards laying the foundations for conflict resolution in societies that have transformed from repressive to democratic rule and to what is now referred to as ‘transitional justice’.

On Thursday 2 February 2012 at 19:00, Judge Goldstone will deliver a Prestige Lecture on ‘The Future of International Criminal Justice’ in the Auditorium of the C.R Swart Building on the UFS Bloemfontein Campus.

 

Media Release
26 January 2012
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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