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#WomenofKovsies: Prof Neneh honoured in 2019 Emerald Literati Awards

27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden

Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards.

Finding solutions to real-world problems

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says.

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

New facility helps with better clinical training

2012-09-06

The new Authentic Learning Space at the School of Nursing allows students to practice very important skills in their state-of-the-art patient simulation rooms.
Photo: Supplied.
4 September 2012

When you visit the School of Nursing at the Bloemfontein Campus of the University of the Free State (UFS), you will be alarmed by all the casualties and patients being treated here daily.

There are patients with serious penetration wounds, as well as open and laceration wounds which could be fatal if not attended to urgently.

In one ward a child is being treated for breathing difficulties and in the emergency ward a patient who suffered a heart attack has just been rushed in.

At the end of the session students pack up their textbooks and the ‘patients’ are re-programmed and prepared for the next group of nursing students to practice their clinical skills.

The School of Nursing recently had the official opening for their Authentic Learning Space where they showcased their state-of-the-art patient simulation rooms.

In each of the many examining rooms as well as in the high-care rooms there are simulation mannequins that can be programmed for certain medical conditions or for medical emergencies.

Speaking at the opening of the Authentic Learning Space, Prof. Driekie Hay, Vice-Rector: Academic, said universities are often accused of not preparing students adequately for their careers.

“We know students learn better by interaction. With access to authentic learning spaces, students are able to gain a deeper sense of a discipline and they can begin to grasp the unwritten knowledge of practice that is often used on a daily basis.”

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