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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Weak states and armed movements – researching the underlying links
2014-08-28

 

Prof Theo Neethling is conducting research on armed movements in the DRC.
Photo: en.wikipedia.org

Prof Theo Neethling from the Department of Political Studies and Governance is currently conducting research on armed movements in the Democratic Republic of the Congo (DRC).

“My research is premised on the scholarly insight and argument that in weak states, such as the DRC, armed movements and militias are filling power vacuums that are the result of the inability and lack of military capacity to fight these movements effectively,” Prof Neethling says.

“In this context, the DRC is severely affected by sub-state terrorism,” he continues.

“This is a phenomenon that is intimately linked to the failure to effect sustained development and to consolidate accountable and effective governance in especially the eastern provinces of the country.”

Earlier this year, Prof Neethling presented conference papers on this topic at two international conferences: the Conference of the New York State Political Science Association, as well as the World International Studies Conference hosted in Frankfurt, Germany.

In 2013, Prof Neethling co-edited the book, ‘Post-Conflict Reconstruction and Development in Africa: Concepts, Policy, Role-players and Practice’. He completed this work in collaboration with Prof Heidi Hudson from the UFS Centre for Africa Studies.

“The book revolves around the concept of ‘post-conflict’ and the blurring of military and civilian roles, analysing the multiple roles of the United Nations in the DRC and Sierra Leone, as well as the African Union Mission in Burundi,” Prof Neethling says.

“It also explores South Africa’s foreign policy imperatives in relation to multinational peace missions in conflict-stricken African states, involving military as well as civilian role-players.” 
 
 
 
 
 

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