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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.

Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

And the Best Managed Residence is…
2014-10-27


As examinations draw near and the end of the year is around the corner, residences want to know who the best of the best is.

During the 2014 Residence Awards on 22 October, the UFS announced their best managed residences of the year at the Bloemfontein Campus.

Wag-’n-Bietjie walked away with the spoils of the evening, winning both best managed female residence, and best managed residence overall. Armentum claimed the title of best managed male residence, while Sonnedou was named as the best managed day residence.

Further results for overall best managed residences and other categories are as follows:

Best Managed Residence
Male Residences:

  1. Armentum
  2. JBM Hertzog
  3. Karee

Female Residences:

  1. Wag-‘n-Bietjie
  2. Roosmaryn
  3. Soetdoring

Day Residences:

  1. Sonnedou
  2. Imperium
  3. Marjolein

Overall Ranking:

  1. Wag-‘n-Bietjie
  2. Armentum
  3. Roosmaryn

College
  1. South College (Armentum, Emily Hobhouse, Marjolein, NJ vd Merwe, Villa Bravado)
  2. East College (Arista, JBM Hertzog, Kayalami, Roosmaryn, Legatum, Sonnedou)
    and North College (Madelief, Tswelopele, Vergeet-my-Nie, Veritas, Welwitschia)
  3. Central College (Akasia, Kagiso, Karee, Soetdoring, Wag-‘n-Bietjie)
    and West College (Abraham Fischer, Conlaurês, Imperium, Kestell, Outiniqua)

Environmental Affairs
Male Residences:     JBM Hertzog
Female Residences:  Wag-‘n-Bietjie
Day Residences:        Sonnedou
Overall Winner:           Sonnedou

Diversity
Male Residences:                               JBM Hertzog
Female Residences:                          Akasia 
Day Residences:                                Arista
Best Improved Male Residence:         Villa Bravado
Best Improved Female Residence:    Kestell
Overall winner:                                    Akasia

Executive Portfolios
Male Residences:                               Tswelopele
Female Residences:                          Wag-‘n-Bietjie
Day Residences:                                Imperium
Best Improved Male Residence:         Tswelopele
Best Improved Female Residence:    Marjolein
Overall Winner:                                   Imperium

Academics
Male Residences:                               Outeniqua
Female Residences:                          Wag-‘n-Bietjie
Day Residences:                                Imperium
Best Improved Male Residence:         Imperium
Best Improved Female Residence:    Marjolein
Overall Winner:                                   Wag-‘n-Bietjie

Finance
Male Residences:                               Armentum
Female Residences:                          Roosmaryn
Day Residences:                                Imperium
Best Improved Male Residence:         Villa Bravado
Best Improved Female Residence:    Kestell
Overall Winner:                                   Armentum

Culture
Male Residences:                               Abraham Fischer
Female Residences:                          Wag-‘n-Bietjie
Day Residences:                                Sonnedou
Best Improved Male Residence:         Armentum
Best Improved Female Residence:    Akasia
Overall Winner:                                   Wag-‘n-Bietjie

Sport
Male Campus and Day Residences:           Armentum
Female Campus and Day Residences:      Wag-‘n-Bietjie
Best Male RC Sport:                           Armentum
Best Female RC Sport:                      Sonnedou

First-Years
Male Residences:                                                       Armentum 
Female Residences:                                                  Welwitschia
Day Residences:                                                        Sonnedou
Best Improved Male and Female Residence:            ConLaurês and Outeniqua
Overall Winner:                                                           Armentum

Prime
Male Residences:                               Tswelopele
Female Residences:                          Wag-‘n-Bietjie
Day Residences:                                Arista
Best Improved Male Residence:         Tswelopele
Best Improved Female Residence:    Arista
Overall Winner:                                   Tswelopele

Social
Overall Winner:                                   Karee
Best Improved Residence:                 Kestell

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